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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Rare U.S.-spec 1990 Lamborghini LM002 fetches $467,000 at auction

A rare "Rambo Lambo," an American-spec 1990 LM002 that was Lamborghini's first SUV and arguably the first high-performance sport utility, has sold at auction in New York for $467,000. RM Sotheby's says the luxury ute, which has 19,153 miles on the odometer, underwent a comprehensive five-year mechanical and cosmetic restoration and was originally priced at $158,000 when it arrived in the U.S. through a Florida port of entry. The auction sale price is more than twice the cost of the new Urus, the sleek new crossover that Lamborghini unveiled earlier this week. The LM002 traces its lineage to the Cheetah, a rear-engine-mounted 4x4 that Lamborghini made with an American defense contractor for the U.S. Army, which did not reward the automaker with a contract. It was Lamborghini's first production SUV, based on the Cheetah's basic engineering, and it added luxurious wood and leather to the interior, a spacious cargo area and the 5.2-liter Countach V12 engine that took it from 0-60 in 7.7 seconds. Only 301 examples were ever made between 1986 and 1993, with just 48 of them built to the LM/American specs and delivered to the U.S. Sotheby's notes that the exotic car market of the early '90s "was in full flourish thanks to a new generation of millionaires and billionaires seeking the ever-greater 'toy' — and nothing was bigger or better than the LM002." It boasts a massive 76-gallon fuel tank, and the model that just sold was equipped with specially designed Pirelli Scorpion run-flat tires. Jay Leno took an LM002 of the same model year for a spin two years ago on an episode of "Jay Leno's Garage." The restoration effort was valued at $325,000 and covered the Countach engine, new exhaust and a full, new interior, adding an Alpine stereo head unit and integrated Bluetooth to bring things up to modern speed. It also features the rare rear cargo toolbox, tonneau cover, and correct LM/American floor mats and chrome bumpers. The owner also got correct tools, keys, books, jack, full receipts and photographic documentation of the restoration process, plus two OEM ECU computer units.Related Video:

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.