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Bugatti Veyron, Lexus LFA, McLaren MP4-12C and Lambo Aventador in 1/4-mile shootout... who wins?

Automobile Magazine scribe Jason Cammisa was sent into the desert to referee four carbon-fiber-bodied wild animals fighting it out over the quarter mile: the V8 McLaren MP4-12C, the V10 Lexus LFA, the V12 Lamborghini Aventador and the W16 Bugatti Veyron Grand Sport. It's a tough job, innit?
The Head 2 Head race was run elimination style, with the winner of each two-up challenge facing the next devil up the totem pole. Although you might not have any doubts about the eventual victor, how each of these supercars fared is good watching. See all the screaming for yourself in the video below.

Lamborghini Huracan gets incremental upgrades for 2016

Lamborghini is rolling out a series of upgrades for the Huracan. And minor as most of them may be, they'll likely only further the desire among enthusiasts to get behind the wheel. Chief among the enhancements is a new cylinder deactivation system system that drops from ten cylinders to five under light loads. Lamborghini refers to it as the first such system to be implemented on a naturally aspirated V10, though it should be noted that is corporate cousin – the Audi R8 – incorporates a similar setup. Apart from selectively shutting down one of its cylinder banks, the 2016 Huracan benefits from a retuned all-wheel-drive system that promises "a neutral and even more improved driving behavior." The rest principally comes down to trim, including matt-black air vents and more leather inside, along with available cruise control and other convenience features. There's a new ten-speaker Sensonum audio system available, along with the global rollout of the optional sports exhaust, and an extension of the Ad Personal personalization catalog. Finally, buyers will also be able to show off even more than before with new carbon-fiber engine bay trim, a transparent cover, and even LED lighting. Although the options stand to inflate the price significantly, the base price with all of the standard upgrades remains the same. They're being applied to both the coupe and the recently revealed Spyder for the new model year. The Raging Bull marque is also tipped to be preparing a new rear-drive version that's expected to be unveiled later this month in Los Angeles. Related Video: Lamborghini Huracan LP 610-4: Model Year 2016 Product Updates Sant'Agata Bolognese, 06 November 2015 -- Following its successful market introduction in 2014 the Lamborghini Huracan LP 610-4 is now available to order with a number of updates. The new contents focus on efficiency, drivability and luxury and are already available with the 2016 model year. The price of the Huracan LP 610-4 remains unchanged at 169.500 Euros + tax. As standard, both the Huracan coupe and newly-launched Spyder version include cylinder deactivation to improve engine efficiency; the first time this function is included in a naturally aspirated V10 engine. When full engine capacity is not required, five of the ten cylinders are temporarily deactivated by switching off one cylinder bank.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.