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Lamborghini Concept S up for auction in New York

Reach back a decade into your supercar memory banks and you may recall that in 2005, Lamborghini rolled in to the Geneva Motor Show with a dramatic Gallardo speedster concept. That was the Concept S, designed by Luc Donckerwolke long before he shifted over to (and subsequently left) the Bentley design department. It packed all the cutting-edge angular design of the Gallardo coupe that had just debuted the year before, but predated the emergence of the Gallardo Spyder that followed the next. The Concept S featured more radical bodywork that bisected the open cockpit, with a pair of low-profile wind deflectors instead of a single-frame windshield. Sort of like the Aventador J concept from a few years ago, but in a more compact (and relatively more stylistically restrained) form. The original show car wasn't a runner, but it proved such a hit that Lamborghini made a second one – this time fully functional with V10 power – and brought it to Pebble Beach that summer. The static model is still on display at the Lamborghini Museum in Sant'Agata, and we took our time ogling it while in town for the opening of the new Trigeneration plant last week, but the runner was sold to a private collector, and now it's set to cross the auction block as part of RM Sotheby's upcoming sale in Manhattan. The auction house expects that it'll fetch between $2.4 and 3 million, and given this particular model's rarity, we don't doubt it'll command every penny, if not more. After all, the Veneno went for more than that, and as scarce as that crazy hypercar was (and remains still), between the coupes and roadsters, Lambo made a baker's dozen of those. In fact, the Concept S stands to set a new record for the highest amount ever paid for a Lamborghini at auction, which according to Sports Car Market was set in 2009 when a Reventon sold online for $2.5 million. The Reventon was a more dramatically styled version of the Murcielago and precursor of the Aventador, of which 21 were made. So just imagine how much collectors might prove willing to spend on the one-of-a-kind Concept S.

Like an iPhone S, the 2017 Lamborghini Aventador S adds speed and features

When most automakers introduce a new generation of vehicle, it represents a dramatic change in performance or design. Don't tell Lamborghini that – while the company calls its new Aventador S a new generation, the reality is that this is Sant'Agata's facelifted flagship, complete with some modest visual tweaks and a couple of new pieces of technology. In fact, it's closer to Apple's product cadence of introducing an S model of the iPhone before an all-new model. Those aesthetic changes include a new fascia that Lamborghini claims is more aerodynamic, while the vertical ducts on the outside of the lower intake optimize airflow around the front tires and those huge front wheels, while channeling more air toward the rear radiators. In back, there's a restyled diffuser, and a neat hexagonal exhaust outlet. Above that, there's a three-position active rear wing. All told, Lamborghini claims front downforce is up 130 percent while "overall efficiency" in high-downforce mode increases 50 percent and low-downforce mode improves 400 percent. New for the Aventador is a trick four-wheel steering system, a first for a series production Lamborghini. The idea with the system is like other four-wheel-steering. At low speeds it turns the rear wheels in the opposite direction of the fronts, tightening the Lambo's giant turning radius. At high speeds, the system works in reverse by turning the rear wheels in the same direction as the fronts and providing improved stability. But none of these style and tech changes are worth a damn without that big lump of fury in the Aventador S' middle. Like previous versions, there's a 6.5-liter V12, but its output is up to an SV-matching 740 ponies – torque is unchanged from the LP700-4 we tested in 2015, at 509 pound-feet. Max engine speed is up from 8,350 rpm to a wild 8,500 rpm. The result? Zero to 62 miles per hour in 2.9 seconds and a top speed of 217. Prices for the 2017 Aventador S start at an eye-watering $421,350 and – we're guessing – can creep up near $500,000 with a few carefully selected carbon-fiber accents and Ad Personam options. Lamborghini is planning to start deliveries in spring 2017. Related Video:

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.