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Lamborghini Super Trofeo series will rent you a race car for $35k, all expenses included

Racing isn't cheap. The cars often command six-figure price sums, race teams don't work for free and then you have to get the car to races while feeding it an endless supply of tires. It's no surprise then that owning a race team is a multimillion-dollar affair, but Lamborghini and its North American Blancpain Super Trofeo series is a new way for licensed racers to get behind the wheel of a racecar for a much lower price.
As a part of the single-make series, Lamborghini will supply racers with everything you need for competition - including a race-spec Gallardo LP 570-4 Super Trofeo - as well as a trackside hospitality experience... all for a relatively affordable $35,000 per race weekend. Of course, not just anyone with a spare $35,000 can hop behind the wheel and hit the track. Lamborghini says that all drivers must have an FIA-accredited racing license for the International Motor Sport Association category with a "C" or "D" rating.
When it comes to the actual racing, there will be two 60-minute practice sessions, 40 minutes of qualifying and two 50-minute races, meaning that these cars might be the most expensive rental cars ever at $8,700 per hour. In its inaugural season, the Super Trofeo will run in conjunction with two Grand-Am races, two America Le Mans Series races, an IMSA race in Canada and finally an IndyCar race weekend in California.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini unveils 50th anniversary Aventador Roadster and Gallardo

Though hardly moving into Porsche levels of 50th Anniversary celebrations, Lamborghini is taking its own golden jubilee pretty seriously. The Italian company treated the world to a 50 Anniversario version of the Aventador LP720-4 earlier this year in Shanghai. At this year's swanky show at The Quail during Pebble Beach weekend, Lamborghini is showing off the convertible version of the car, the very sultry Aventador LP 720-4 Roadster 50 Anniversario.
What's more, the company has brought along the anniversary-treated Gallardo LP560-2 50 Anniversario as well, which we officially saw for the first time in China. Hey, a stage full of Lambos is no bad thing in our book.
As the coupe version before it, the 50th Anniversary Aventador has been massaged to make a full-bodied 720 horsepower from its stunning 6.5-liter V12, as well as done up with special edition paint and badging. A subtlety redesigned front splitter will call out the limited run Aventador Roadster to those in the know, too. Enough reading; check out both the Aventador Roadster and the celebratory Gallardo, live from the show stand at The Quail, in our attached galleries of images.