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Lamborghini Urus gets the green light for production [UPDATE]

UPDATE: We've gotten the official press release from Lamborghini, which you can read below. In it, company president Stephan Winkelmann does say that the new vehicle will be built in Sant'Agata Bolognese in a move to demonstrate "our commitment to safeguarding the values of 'Made in Italy' worldwide." It's been a long time coming, but the official word has finally come down: Lamborghini is going to build the Urus. The Italian automaker first gave us a sneak peak at the crossover concept in New York, before revealing the Urus in concept form at the Beijing Motor Show back in 2012. And we had a chance to catch up with it again in Monterey that summer. That's a lot of buildup. Ever since, Lambo has been toying with putting it into production as its third model line, alongside the existing Huracan and Aventador two-door supercars. All it's been waiting for is the go-ahead from parent Volkswagen, which it has now received. Autoblog received confirmation from a spokesman at Lamborghini of the Urus' production approval, with official details to be announced within the next few hours. Word has it that the high-riding Raging Bull will hit showrooms in 2018, but watch this space for more details as we find them. The Urus (or whatever it's ultimately called) will join a burgeoning market for high-end crossovers, alongside the likes of the Bentley Bentayga, Jaguar F-Pace, Aston Martin DBX and Maserati Levante. Unlike those forays, however, Lamborghini's will not be its first SUV. That honor will forever belong to the LM002, nicknamed the "Rambo Lambo" that came out just before the original Hummer and was powered by the Countach's V12 engine. Just what will power Sant'Agata's new crossover remains to be seen. However the signs have been pointing towards it at least being offered with the company's first hybrid powertrain, as previewed in the Asterion concept from Paris. With substantial incentives being offered by the Italian government, it is expected to be built in Italy – or at least assembled there. Much of the production work is likely to be carried out in Slovakia where the Audi Q7, Volkswagen Touareg and Porsche Cayenne (with which the Urus is destined to share its underpinnings) are made. Scroll down to read the official announcement.

Lambo Urus to stay true to concept, but almost didn't happen

Lamborghini has been making noise about adding a third model line for years, and it's finally going to happen now that the Urus concept has been approved for production. It'll likely be a while yet before all the details are sorted out and revealed to the public, but while visiting the factory in Sant'Agata Bolognese, Autoblog was able to glean some intriguing details about the Italian automaker's forthcoming crossover and its path it is taking from concept to production. "It's good to have heritage, but the LM002 is not the reference or the blueprint." - Lamborghini CEO Stephan Winkelmann We first saw the Urus concept back in 2012, and Lamborghini has been lobbying its parent company Volkswagen ever since for the go-ahead to put it into production. Now three years later, it finally has the green light. A company representative told Autoblog the production version looks "very" close to the concept. (No ground-up redesign here, then, like sister-brand Bentley did with its inaugural crossover project.) Speaking with a small group of journalists in Sant'Agata, the company's chief executive Stephan Winkelmann confirmed that "the SUV could be the [company's] first car with a turbo, and it could be the first car with a plug-in, if we have the opportunity to have more than one engine." The Urus (or however it's ultimately labeled for production) will also be decidedly geared towards on-road performance – unlike the Rambo Lambo on display in the museum next door. "It's good to have heritage," said Winkelmann, "but the LM002 is not the reference or the blueprint" for the new model. As to the question of why it has taken three years to get approval, and why it will take another three to put it into production, Winkelmann was frank: "Basically if you look at our numbers, we are a company which is growing at a fast pace, but we are very small," said the affable executive. "We had to find a way to almost double our efforts, because it's not the exchange of a model line, with the Gallardo and Huracan, it's adding a model line. And not out of 20 to come to 21 models, but from two to three is a major effort, and you have to have a rock-solid business case." "Putting 500 more people inside a company which is now at 1,200, you can imagine what it means. Doubling almost the size of the area here where we are sitting today. Investing hundreds and hundreds of millions.

Lamborghini Aventador SV Roadster confirmed

At the Goodwood Festival of Speed over the weekend, Lamborghini CEO Stephan Winkelmann confirmed the arrival of the Aventador LP750-4 Superveloce Roadster. The news puts a bow on a gift we already expected, having seen the superfast roadster gussied up like a Swedish rally car during testing in the Arctic. Assuming you're tall enough to ride the ride, you'll get 740-horsepower from its 6.5-liter V12 in a body that's lighter by 110 pounds versus the more mundane (we use that term loosely, of course) LP 700-4. Production will be limited to 500 units, undercutting production of the Superveloce coupe by 100 units, and the dealer order lines have officially opened. Speaking of which, all 600 coupes have already been sold, each one listing at $493,095. The roadster will surely be more dear. The press release below has the official words from the man himself. Goodwood Festival of Speed: Lamborghini confirms Roadster version of Aventador Superveloce Sant'Agata Bolognese/Goodwood, 29 June 2015 – Automobili Lamborghini has announced a roadster version of its Aventador LP 750-4 Superveloce. The roadster will be limited to 500 units. The Aventador Superveloce coupe version made its UK debut at Goodwood Festival of Speed this weekend, on display and running 'up the hill', with Lamborghini President and CEO Stephan Winkelmann in attendance. Speaking at Goodwood, Stephan Winkelmann confirmed production of the Superveloce Roadster. "The Aventador LP 750-4 Superveloce is the most pure, sports-oriented and emotional incarnation of a Lamborghini, and all 600 units have been sold, with first deliveries starting now. We will also produce a roadster version, which our dealers worldwide are now taking orders for." The Lamborghini Aventador LP 750-4 Superveloce was shown at Geneva motor show earlier this year. The Superveloce accelerates from 0 to 100 km/h (0-62 mph) in 2.8 seconds and reaches a top speed of more than 325 km/h (217 mph). Compared to the Aventador LP 700-4 the power output of the Superveloce has been increased by 50 hp and the weight reduced by 50 kg. Automobili Lamborghini S.p.A. Founded in 1963, Automobili Lamborghini is headquartered in Sant'Agata Bolognese, in North-eastern Italy. The Lamborghini Huracan LP 610-4, which made its world debut at the Geneva Motor Show in 2014, is the successor to the iconic Gallardo and, with its innovative technology and exceptional performance, it redefines the driving experience of luxury super sports cars.