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Weekly Recap: Lamborghini fires on all cylinders

Lamborghini added 192 technicians and specialists in 2014 as the Italian automaker expands under the ambitious growth strategy of parent company Volkswagen AG. The additional workers helped Lamborghini increase its sales 19 percent last year to 2,530 supercars, and further expansion is planned for this year. Lambo has added more than 500 people in the last four years, bringing its headcount to 1,175. "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment," CEO Stephan Winkelmann said in a statement. "We invest significantly in our people ... in 2015 we plan to hire further." The supercar maker's solid performance last year came during a time of transition. Lambo sold off the final 265 Gallardos, which were the brand's best-selling models ever. Its 10-cylinder successor, the Huracan, immediately filled the void. It garnered 3,300 orders, and 1,137 of them were delivered in 2014. The other Lamborghini, the 12-cylinder Aventador, saw its sales increase 13 percent to 1,128 copies. The sales leap comes as Volkswagen drives sales expansion across its portfolio of brands. The German carmaker sold 10 million vehicles around the world for the first time last year. Though Lambo will never make supercars in great numbers, it is expected to contribute to VW's bottom line through its image and profitable sales. Look for further growth this year, and a Super Veloce version (shown above) of the Aventador has already been spotted during testing. Lamborghini has been working on a sport utility vehicle for years, though the company has never publicly approved the project. It also showed a hybrid, the Asterion, at last year's Paris Motor show, suggesting the automaker is considering an electric future. Other News and Notes GMC ponders Jeep Wrangler fighter GMC is considering adding a competitor to the Jeep Wrangler and has discussed the idea with its dealers, according to the Wall Street Journal. Details of the vehicle are unclear, but the report suggested the vehicle could have cues from General Motors' old Hummer brand. The move would broaden GMC's lineup of trucks and SUVs and attract new customers. GMC sold 501,853 vehicles in 2014, making it GM's second-best selling brand. GMC had more volume than Cadillac and Buick combined, though it's still well behind Chevrolet's tally of more than two million vehicles. The notion of a "Wrangler fighter" could be a moving target.

2018 Lamborghini Huracan Performante Second Drive | The Lambo of the moment

Down the front straight, past the pits, over the start/finish line, sixth gear at 140 mph. Suddenly, the shrieking wail of the 2018 Lamborghini Huracan Performante's mid-mounted V-10 and hits me right between the eyes. It's an easy shot, since I'm wearing an open-face helmet. Speed is not a problem for the Performante. This new lighter and more powerful version of the Huracan is the best-performing Lambo of all time. It just set the new production-car record around the Nurburgring Nordschleife of 6 minutes, 52.1 seconds. That's 35 seconds quicker than the standard Huracan. And Lambo says it can accelerate from 0 to 62 mph in 2.9 seconds, which is as quick as the Aventador S. Its 202-mph top speed still lags the top end of the V-12-powered Aventador by 15 mph, but does it really matter? Completely flat, smooth as glass and just 1.8 miles around, Thermal's South Palm Circuit isn't exactly the Nordschleife, but the bathrooms are much fancier. Built in 2014, the luxurious Thermal Motorsports Club outside of Palm Springs, Calif., is an ideal facility for us to taste the 2018 Huracan Performante. If owners of the $274,390 supercar want a safe and controlled environment to wring out their new toy, chances are it will be at private amusement parks such as this. In the age of twin-turbos, the Huracan's naturally aspirated V10 is a (glorious) anachronism. In the Performante, it has been cranked up to 640 hp at 8,000 rpm and 442 lb-ft of torque at 6,500 rpm, a 30-hp and 40-lb-ft increase over the standard all-wheel-drive model, and it's all above 6,000 rpm. Displacement remains 5.2 liters, but Lambo's engineers added lighter titanium intake valves, more aggressive camshafts, a less-restrictive air intake and a lighter freer-flowing exhaust system. The engine's compression ratio remains a stratospheric 12.7:1, and it runs into a very aggressive rev limiter at 8,500 rpm. The Performante is 88 pounds lighter than the standard Huracan Coupe thanks to liberal use of the company's patented Forged Composite, which it calls the lightest, strongest and most innovative material ever used by Lamborghini. Chopped fibers embedded in a matrix of resins, it's sort of like carbon fiber 2.0, although its finish looks like high-tech camo with golden flecks. It's all over the Performante, including its massive rear spoiler, rear bumper and diffuser, front spoiler and its engine cover, which weights 21 percent less than the piece it replaced.

Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.