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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Do you want a cheap amphibious Lamborghini Countach?

James Bond famously dove under the waves in a Lotus Esprit submarine in The Spy Who Loved Me. Elon Musk now has the car in his collection, but you can have the next best thing by buying this amphibious Lamborghini Countach. It needs a lot of work to be seaworthy or even roadworthy again, but the floating Italian supercar is currently on eBay Motors in the UK for the equivalent of $26,790. While the vehicle looks like a Countach, don't expect to listen to a sonorous Italian V12 on the open seas because power now comes from a Rover V8. In the water, a twin-prop drive runs from a power takeoff on the engine, and twin rudders allow for navigation. Hydraulics lift wheels when it's time to get wet. For wannabe Bonds, there's even a button inside to activate a smoke screen. Some digging online shows that Mike Ryan of SeaRoader originally built the water-going Countach. Both the eBay ad and Ryan's page assert the supercar briefly went to Hollywood for various roles, but the Internet Movie Car Database only shows the Lambo appearing briefly in Top Gear's Season 8 amphibious cars episode. Ryan also helped the guys build their own floating vehicles. Get ready for some hard work before setting sail. According to the listing, the carpets and seats are gone. The engine still turns, but the fuel pipe that goes to the tank needs replaced. It also requires new tires and brake work. If you're up to the challenge, this could be an amazing project. Related Video: News Source: eBay Motors, SeaRoader, Internet Movie Car Database via The DriveImage Credit: Top Gear via YouTube Aftermarket Design/Style Weird Car News Lamborghini Auctions Coupe Special and Limited Editions Performance Supercars Lamborghini Countach amphibious car

Watch the Lamborghini Egoista fire up on stage

Seeing the wild Lamborghini Egoista is one thing, but hearing the single-seat concept car fire to life in all its glory is something entirely different. Visitors at the Lamborghini 50th anniversary celebration in Sant' Agata got that rare opportunity when the Egoista made its presence felt. Nothing says, "I have arrived" quite like a 5.2-liter V10 barking at the crowd. It may not be the prettiest belle at the ball, but it has the pipes to make even the most jaded among us weak in the knees.
You can catch the clip of the machine firing up in the brief (and sadly shaky) video below. We've also included a more polished video recap from the anniversary celebration. Something tells us you don't need a reason to spend a few minutes watching classic Lamborghini models prancing through Italy. You're welcome.