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Lamborghini Urus Performante Special Edition is likely not for you

Inspired by racing, the Lamborghini Urus Performante Special Edition is a limited-edition model created for the 40 enthusiasts who bought the Essenza SCV12. It stands out from the SUV it's based on with specific styling cues inside and out created by the Ad Personam division. Standard carbon fiber add-ons, including the panel between the rear lights, help set the Special Edition apart from the Urus Performante. These parts are left exposed to highlight the use of the weight-saving material, but the similarities between the 40 Special Edition models will stop there. Ad Personam, the brand's in-house department in charge of designing one- and few-off cars, created a livery that echoes the Essenza SCV12 and that's characterized by styling cues such as orange accents and black trim pieces on the lower part of the body. Lamborghini designers worked with Essenza owners to configure each Special Edition model, and many buyers created a matching pair; some of the designs are pictured in our gallery. Black brake calipers and 23-inch wheels come standard, though other options are available. The interior's layout hasn't changed, but many of the design details are specific to the Special Edition. The cabin is finished in a color called Nero Cosmus and upholstered in a blend of black leather and Alcantara. There's carbon fiber trim that's either glossy or matte depending on the buyer's preference, black anodized aluminum accents, as well as the Essenza's logo on the passenger's side of the dashboard. Two plates add a finishing touch to the look: one celebrates Lamborghini's 60th birthday and the other is engraved with the customer's name.  While it would have been cool to pop the hood and come nose-to-nose with the Essenza's 830-horsepower V12, the Special Edition uses the same twin-turbocharged, 4.0-liter V8 as the standard Urus Performante. The engine develops 657 horsepower at 6,000 rpm and 627 pound-feet of torque from 2,300 to 4,500 rpm, and it spins the four wheels via an eight-speed automatic transmission. Hitting 62 mph from a stop takes 3.3 seconds (the Performante is the quickest member of the Urus range) and the SUV doesn't stop accelerating until it hits 190 mph. Pricing for the Lamborghini Urus Performante Special Edition hasn't been revealed, but the entire production run has been spoken for. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Volkswagen breaks 40-year-old sales record in 2012

The last time Volkswagen moved this many vehicles in America in one year, Richard Nixon was still a President in good standing, Let It Be was a radio hit and each car wearing the VW badge boasted an air-cooled engine. That's right, with a grand total of 580,286 vehicles sold in the US last year, the VW Group has broken its own four-decades-old sales record by 2,899 vehicles.
Of that 580k total sold, 438k were Volkswagens and 139k were Audi products - increases of 35.1 percent and 18.5 percent, respectively, in year-over-year sales. The ultra-premium members of the VW group also fared well; Bentley delivered 2,315 vehicles for a 23.3-precent increase, and Lamborghini delivered 520 units for a 52.9-percent jump. Bugatti, we're told is "right on track."
Jetta (pictured) sales paced the marque with 170k models sold, and Passat also finished very strong with sales of 117k total. Tiguan also racked up its best year on file, with 31,731 models shifted.