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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

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Seinfeld and Chris Rock laugh it up in a Lamborghini Miura

Jerry Seinfeld has featured many beautiful cars and hilarious comedians in his Comedians in Cars Getting Coffee web series, but this latest episode might top them all. (To his credit, it feels like we've been saying that a lot lately). In this video, Seinfeld snags the keys to a 1969 Lamborghini Miura and picks up funnyman Chris Rock.
Not surprisingly, Seinfeld says the Miura is "the most beautiful car ever designed," and he shows how fast it can be, too. After stopping for lunch and a conversation with Rock, Seinfeld gets an unexpected chat with one of New Jersey's Finest. There are plenty of laughs, but the Lamborghini and its long eyelashes steal the light in this episode. Check it out below.