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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

2015 Lamborghini Hurac?n LP 610-4

It was probably the best headache I've ever had in my life. A spicy combination of Lamborghini's superlative new 2015 Huracán LP 610-4, fast-as-you-can-drive laps of the tricky Ascari race circuit, 80 kilometers of the Ronda Road and a healthy dose of southern Spanish sun had left me with a bit of a pounder. That cocktail of speed and noise had also granted me one of the best days of driving in my life.
As an encore to Gallardo, the single most successful Lamborghini model in history, and following on the heels of the most profitable era the company has ever known, the stakes for this Huracán could hardly be higher. What's more, considering that stablemate Avendator hasn't exactly come in for universal praise (despite its unquestionable commercial success), I flew to Spain with a small pit of doubt in my generally buoyant heart. Could Huracán possibly let me down?
It could, maybe. But it didn't. This is a car that most assuredly lives up to the hype, and is fully worthy of wearing the crown won for it by the outgoing Gallardo. Sorry for the spoiler.

Get a load of these crazy European Nimrods

I've been attending the Geneva Motor Show for the better part of a decade, and it's become my favorite stop on the entire show circuit, in large part because of all the exotic automakers, coachbuilders and green startups. I also love the Palexpo's consistently mind-bending displays of tuners, who typically work exclusively on six-figure automobiles. Some offer subtle improvements and personalization programs, but most seem hellbent on being more outlandish and bizarre than the next, a room full of millionaire class clowns. More often than not, I spy something and think to myself "What kind of Nimrod would do that to a perfectly good ____ ?" This year, that rhetorical question is in fact a self-answering one.
The jokes, they write themselves.
But seriously, if you're wondering who would take a perfectly lovely Ferrari 458 Italia or a Lamborghini Aventador and affix a wild body kit of dubious aerodynamic and aesthetic merit at great extra cost (both to the car's MSRP and to its assuredly grenaded resale value), the answer could very well be Nimrod Elite Tuning, a newer high-end restyling house out of Slovakia. That last locational tidbit might also explain the company's unusual name, which is likely a nod to a mighty Biblical hunter (descendant of Ham and a king of Shinar, Nimrod is mentioned in Genesis and Chronicles) and not meant to be taken as a synonym for "idiot" or "moron."