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1989 Lamborghini Countach in Miami | AutoblogVR

The Lamborghini Countach is an icon of the 1970s and '80s. Its design and raw power turned the industry on its head and made it the object of lust for a generation of enthusiasts. We drive one in our newest AutoblogVR episode. Senior Editor Greg Migliore experiences the adrenaline rush that is the Countach. Watch as he muscles the car through turns, admires its striking angles, and in general has a riot driving this flying wedge. While we were in Miami, we also experience the city's culture and cuisine. Migliore navigates South Florida behind the wheel of a modern icon, the 2016 Mercedes-AMG GT S. With 503 horsepower and carbon-fiber everywhere, this GT S is sporty yet decidedly easier to drive than the Countach. The Mercedes is memorable in its own way, and this segment has an unlikely ending on the water. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Lamborghini Convertible Supercars Videos VR Original Video virtual reality Lamborghini Countach 360video

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Petrolicious cruises with a high-mile Lamborghini 400 GT

When a sports car is as beautiful as a 1967 Lamborghini 400 GT 2+2, it belongs on the road for people to see, and Jack Riddell definitely gives folks plenty of opportunities to check out his red Lambo. He has owned the grand tourer since 1972 and put well over 200,000 miles on the odometer in that time. They earn the spotlight in the latest clip from Petrolicious after previously appearing on Jay Leno's Garage. Riddell's constant use of the coupe is exactly what Ferruccio Lamborghini would have wanted. The company made the 400 GT to eat up huge stretches of road at high speed through Europe. The beautiful sound of the 4.0-liter V12 beckoned the driver to keep going just a little more. Riddell got lucky when he found the 400 GT and refused to let it go. Now the Lambo is like an old pal to him. He jokes about a few of the coupe's foibles, but after hundreds of thousands of miles together, they clearly have a deep connection. Related Video: