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Lamborghini Urus production body revealed in spy shots

After years of concepts and teasers, we finally have a our first look at the production version of the upcoming Lamborghini Urus. While these spy shots don't feature much variety, they do give us a fairly decent look at the front and side of the new model. Although there appear to be a number of changes from the concepts, it's still undeniably a Lamborghini. The Urus appears to wear the new Lamborghini face, similar to that of the updated 2017 Lamborghini Aventador S. The shape is generally the same as the concept, but it's been tamed and pulled back slightly. The intakes in the bottom corners are far smaller than the concept, and the entire front appears far more blunt and upright. The headlights look about the same, but it's hard to tell for sure through all of the camouflage. Around the side we can see that the wheel arches, though smaller, are generally the same shape as the concept. The crease in the door is still present, but far less aggressive. The mirrors are totally different than the miniscule ones fitted to the concept. The bold, sloping BMW X6-esque roofline looks nearly identical, though the production car has been fitted with roof rails. Unfortunately, we don't have any pictures of the rear to tell how aggressive that roofline really is. Earlier this week, Lamborghini confirmed full production will start in April. That means we should see a final production version fairly soon. Look for a twin-turbocharged V8 and an a plug-in hybrid system in the final version. This may not be as tough as the old Rambo Lambo, the LM002, but it still doesn't look like anything else on the road. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Lamborghini Urus spy shots Related Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos Image Credit: CarPix Design/Style Spy Photos Lamborghini SUV

Is Lamborghini readying a hybrid for Paris?

Lamborghini had us seriously stumped when it released its teaser (above) for a new vehicle that'll debut at the upcoming Paris Motor Show. The image seemed to depict a fastback GT somewhat reminiscent of Lambo's earlier 2+2 models like the Espada, and was accompanied by the sentence, "Once perfection is achieved, you can just double it." We're still not entirely sure what the means, but a possible leaked logo for the car might offer some big hints about its powertrain.
According to the Office of Harmonization in the Internal Market in Europe, Lamborghini applied for a trademark on the name Asterion on September 15 to cover vehicles, clothing, toys and video games. The logo (right) included a lightning bolt slashing through the 'O' in the word. That could suggest this forthcoming vehicle is a hybrid, but it's also not clear whether we're going to be hearing about a pure concept, or a production model.
The name itself might also be a tell. Asterion is one of the names for the Minotaur in Greek mythology, which is a creature that is part bull and part man. This could be another indication that the concept combines the traditional Lamborghini style with something else.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: