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Lamborghini downshifts toward record sales
Sun, Sep 13 2015Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:
Zagato rolls out second Lamborghini 5-95 in yellow
Tue, Aug 12 2014Unless you live in one of the supercar capitals of the world, seeing a Lamborghini on the street is a rare opportunity. Even the Gallardo, of which Lamborghini produced over 14,000 to go down as the most prolific Raging Bull in the marque's history, is still far from an everyday sight. But at the Concorso d'Eleganza Villa d'Este a few months ago – just shortly after the reveal of the new Huracan – Zagato presented an even more exotic version of the Gallardo. It's called the 5-95, and if features substantially overhauled coachwork that contemporizes the Raptor concept which the two Italian firms presented at the Geneva Motor Show in 1996. Rumors immediately began to circulate that Zagato would build a short run of these rebodied Gallardos, and here we have the evidence: the second 5-95, pictured at the Zagato factory in Milan. Wearing a more Lamborghini-like pearl yellow paintjob, this second of five 5-95s said to be in the pipeline looks more akin to the Cala concept of 1995 designed by Giorgetto Giugiaro at Italdesign. There's no telling who the customer is or how much he paid to get his hands on this rare bull, but you can bet it cost considerably more than a Gallardo or Huracan, even with the premiums customers are said to be paying for them these days.
Lamborghini reveals Aventador Nazionale in Beijing
Sun, 20 Apr 2014Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.