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Lamborghini CEO Stefano Domenicali talks doubling production and saving the V12

Stefano Domenicali took over the reins of Automobili Lamborghini from Stephan Winkelmann back in February. A few of the most important decisions in Lamborghini history were made shortly before Domenicali's tenure started, like the green-lighting of the Urus SUV, so we jumped at the chance to speak to him about the company's future at Pebble Beach this past weekend. If you don't know the name, a little background: Domenicali's previous job was running the Ferrari Formula 1 team. So not only has he switched from Ferrari to arch-rival Lamborghini, he moved from a racing program to a supercar company that has historically been much less involved in motorsport. That being said, Domenicali has indicated he will stay his predecessor's course. Our interview is below. Alex Kierstein: We're here at the Pebble Beach Concours d'Elegance. You were judging this morning – what were you judging? SD: I was an honorary judge of category on elegance, on open cars. I had six cars, actually, 1911 to 1930 supercars, I would say. It's my first time here in Pebble Beach. My previous business [as director of Ferrari's Formula 1 team] I was always busy in that moment of the year. I say that I was impressed by the quality, the presentation, and the level of cars – and the people that are here. AK: And it's a great way to involve the owners. SD: Yeah. It is really super. I have to say that on top of this, I go home with a very, very positive [feeling], and on the other side, a big responsibility. Really, the comments, the things that came out during this weekend are extraordinary. That means that we have taken the right path that's the future. Now is the time where we need to grow in the right dimension, with the right step, both from the technological point of view and the branding positioning point of view. Don't forget that in two years' time, when the new SUV will come, this will represent for us a new challenge ... Even if you can say that we had the LM002. We need to prepare ourselves, the network, the company, and this is what we are doing. For example, so far, in the Sant'Agata plant, we are building the premises for the new SUV. I can assure you that for sure on our side, the super sports car remains the key market. We will never take Lamborghini out of this segment. It's a niche of which we will never push on the volume approach more than the numbers [we expect to see at the end of the year]. It should be, touching wood, another record year.

Another Lamborghini Veneno for sale, this time for only $8m

There are some cars you expect to see coming up for sale often in the used car listings. Civics, RAV4s, F-150s... you know, the kind of car that they build by the thousand, build to sell, and build to last. More attention-grabbing for us, though, is when we see multiples of a rarer model coming up time and again in the same place. Like the Lamborghini Veneno, for example. The factory in Sant'Agata only made three of these coupes for public consumption, and each of them sold for about $4 million. So we were surprised when we saw one pop up on Mobile.de with a whopping $11 million price tag. But we were even more surprised to see another one for sale on the same site, just weeks later. Pictured with red details (instead of white like the last one), this example is listed as the first of the three made, with only 100 kilometers (62 miles) on the odometer. Its owner is asking ˆ7.1 million – equivalent to nearly $8 million at current exchange rates. That's about twice what Lamborghini charged in the first place, four times what it charged more recently for the new Centenario, and twenty times the price of the Aventador on which they're all based. But it's still a heck of a lot less than the $11 million asked for the last one. Of course, the seller can ask for however much he or she wants, but actually getting that price is quite another matter. Part of us gets the feeling that if someone were really that interested, the listings wouldn't still be up for weeks now. The other part is surprised some squillionaire somewhere in the world hasn't ponied up an even $20 million to take both home already. Related Video:

'Boy Wonder of Supercar Sales' talks Lamborghini

Brett David has a pretty darn good life. At 26 years old, he's the CEO of Prestige Imports in Miami, which puts him at the wheel of the largest Lamborghini dealership in the US. Prestige also happens to have moved more Audis than any other dealer in three years.
CNBC's Squawk Box had him on for a sitdown in a segment it called "Secret Lives of the Super Rich," where the network highlighted the burgeoning demand for Lamborghinis. Besides talking about the recession-proof Lambo market and his new-age clientele, David explained how he sold his first Lamborghini. At 17. To Missy Elliot. The whole video is really worth a watch, which you can do by scrolling down.