2012 Lamborghini Gallardo Lp 550-2 Coupe Automatic 2-door Coupe on 2040-cars

Auto blog

As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Watch a 1,000 hp twin-turbo Lamborghini Huracan dyno run

AMS/Alpha Performance, known for their Audi R8 V10 Alpha 10 Twin Turbo package, have laid their eager hands on the Lamborghini Huracan. In this short and sweet video, the newly improved prototype Huracan struts its stuff on the dynamometer. Like the Audi, the Huracan also gains a pair of Garrett ball bearing turbos coupled with intercoolers, and the car has been built as a prototype of their stage one turbo system. It is virtually identical to the production version of AMS's twin turbo package for the Huracan, and the system has been devised to be a bolt-on system. The AMS package can be shipped out to anyone in the Alpha dealer network and installation has been made straightforward enough. "There is no hacking or cutting up the car", says Alpha's VP and lead engineer, Arne Toman. "It has been designed to be safe for the stock engine and transmission, and the only driveline improvement is an upgraded clutch pack which we include in the package." With pump gas, the Huracan TT Alpha 10 has a Veyron-baiting 1,000 horsepower, with the fuel system "maxed out" according to Arne. The Stage 2 setup, which will include forged engine internals, will go for 1,500 hp, while the third stage package dishes out more than 2,000 horsepower according to AMS. The prototype Huracan will run at the Gold Rush Rally next month, from Boston to Los Angeles. It should be a proper shakedown to prove the car's reliability, which is one aspect AMS Performance has been going for. Related Gallery AMS Alpha Lamborghini Huracan Twin Turbo Image Credit: AMS Performance Aftermarket Lamborghini Supercars Videos alpha