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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Huracan LP580-2 is a purist's RWD, 571-hp dream

Purists rejoice: Lamborghini has revealed the new Huracan LP580-2, ditching the all-wheel drive system for a rear-drive setup and a slight decrease in power. Like the previous Gallardo LP550-2 (and Balboni edition) before it, the Huracan LP580-2 is based on the same technologies as the LP610-4 coupe and Spyder. Instead of 602 horsepower and 413 pound-feet of torque, it produces 571 hp and 398 lb-ft to the rear wheels through the same seven-speed dual-clutch gearbox. Some might balk at the lack of availability of a manual transmission, but Lamborghini figures few (if any) would have ordered one that way at any rate. What the new setup means is more tail-happy handling, which the engineers in Sant'Agata have only encouraged that through specific tuning of the electronic systems. Equally as important is a lower dry weight of 3,062 pounds – 73 fewer than the all-wheel-drive coupe. To set the rear-drive version apart from its AWD counterpart, Lamborghini has restyled the front and rear ends and anchored it to the road on staggered 19-inch wheels coated in Pirelli PZero rubber. Aluminum calipers grip steel (instead of carbon-ceramic) rotors to keep it all in check. In measurable terms, that all comes down to a 0-62 time quoted at 3.4 seconds and a top speed at 199 miles per hour - respectively 0.2 seconds and 3 mph slower than the LP610-4. But the LP580-2 isn't about outright pace or bragging rights. Those are best left to the more potent and grippy model, and to the yet more powerful versions that are sure to follow. In the meantime, we can look forward to the getting a closer look at the latest version of the Huracan in the flesh at the LA Auto Show. Related Video: The rear-wheel drive Lamborghini Huracan LP 580-2: the essence of driving fun - New dynamic design of front and rear - Designed and engineered to provide perfect rear-wheel driving fun - Weight reduction with recalibrated power management for highly-involving driver experience - 0-100km/h in 3.4 seconds, top speed of 320 km/h Sant'Agata Bolognese/LA, 17 November 2015 – Automobili Lamborghini presents the Lamborghini Huracan LP 580-2: a two-wheel drive version of the Huracan coupe. Specifically designed and engineered for its rear-wheel drive set-up, the Huracan LP 580-2's combines dynamic new looks with a package for an enhanced Lamborghini driving emotion.

Lamborghini Huracan Performante Spied | Autoblog Minute

New spy shots of the Lamborghini Huracan Performante surface before it?s debut at the Geneva Auto Show. Lamborghini Luxury Autoblog Minute Videos Original Video 5g Connectivity supercar transportation mobility luxury vehicle huracan lambo