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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini SC18 Alston is a ferocious first from Squadra Corse

Lamborghini has worked up a number of limited-editions and one-offs over the past decade, from the run-of-20 Veneno to the one-of-one Egoista and Aventador J. The standard production-car division worked up those previous efforts. Now, Lamborghini's racing division, Squadra Corse, has dreamed up a one-off for the first time as a commission for a client. Called the SC18 Alston, the Aventador-based coupe starts at the marker laid down by the SVJ and takes a few barbarous steps beyond. The point, apparently, was a road-going car with maximum track performance. Squadra Corse designers, working with the customer and Lamborghini Centro Stile, penned an aero package that borrows elements from Huracan race cars. The front hood air intakes were derived from the Huracan GT3 EVO, while the side and rear fenders, the fins and the scoops take inspiration from the Huracan Super Trofeo EVO. The three-stanchion wing hearkens to the Veneno, the rear taillight pattern and valance curve reference the Centenario, and the way the rear wing endplates rise from the fenders suggests the Bugatti Vision GT. The power unit comes untouched from the Aventador SVJ, meaning a 6.5-liter V12 with 759 horsepower and 531 pound-feet of torque, shifting through the seven-speed ISR gearbox. An engine cover with 12 vents, also derived from the racing programs, keeps the fury cool, and a new exhaust design produces a new sound. Lighter carbon fiber bodywork drenched in Grigio Daytona hides the internals and reduces weight. Screenprinted red accents on the body panels coordinate with accents on the center-lock wheels — 20 inches in front, 20 in back — and specially developed Pirelli P Zero tires. The cabin's been dressed in Nero Ade Alcantara with red cross-stitching, and a pair of carbon fiber buckets. There's nothing not to like here, and we suspect this won't be the last unique effort we see from the Squadra Corse brand. Related Video:

Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video: