2011 Lamborghini Gallardo 2dr Cpe Lp550-2 Bicolore on 2040-cars

Auto blog

Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Lamborghini Invencible and Autentica are brand's final NA V12 cars

A few months ago, we wrote that the final production units of the Lamborghini Aventador Ultimae represented the end of the reign of the naturally aspirated V12 in Sant'Agata Bolognese, and the last Aventador Ultimae meant the end of an NA V12 Aventador. Seems we were mistaken. Lamborghini now tells us these two one-offs are the proper and (maybe) final end of the NA V12. Created for a customer who worked with Lamborghini Centro Stile from inception, the duo are the Invencible (the Spanish spelling of "Invincible") coupe and Autentica roadster. They're not only farewells, they are greatest-hits compilations said to combine design features from the Reventon from 2008, the Sesto Elemento from 2010, the Veneno from 2013, and the 830-horsepower Essenza SCV12 track-only coupe from 2020. Lamborghini didn't mention the Sian FKP 37, but the headlights are a match, and the side vents are a mix between the Sian and the Sesto Elemento.   Both are based on the Aventador's carbon fiber tub, and both feature a 6.5-liter V12 making 769 horsepower and 531 pound-feet of torque. The Invencible wears carbon fiber panels in Rosso Efesto, which is Hephaestus Red, Hephaestus being the Greek god of things like fire and volcanoes. The paint's accented with carbon-look elements that glint with red flakes, brake calipers in Rosso Mars, and pure carbon. The hexagonal Tricolore on the door fits in with numerous other six-sided elements like the DRLs, three-part taillights, and exhaust. A tidy, angular swan-neck wing hovers over the rear fascia, its stanchions anchored beside the backlight.    Inside is a mix of Rosso Alala leather, Nero Cosmus Alcantara, and contrast stitching in Rosso Alala and Nero Ade. Rosso Efesto is used on the steering wheel and for the shift paddles. Designers removed the Aventador's infotainment screen, moving all readouts to the digital gauge display and leaving twin hexagonal vents to dominate the open space over a pocket trimmed in red. The Autentica roadster is painted in Grigio Titans with details in Giallo Auge (Yellow Peak) and Matte Black. Instead of the Invencible's rear wing, a pair of fins highlighted by a yellow line channel air over the rear spoiler. Inside, occupants sit on Nero Ade leather and Giallo Taurus stitching, and can ogle two-tone Nero Cosmus and Grigio Octans Alcantara. This is really it for the V12. We think.