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Fastest-ever Lamborghini may debut in Geneva

Lamborghini is headed to next month's 2013 Geneva Motor Show with the brand's fastest car yet. The news comes courtesy of Filippo Perini, Lamborghini's design director, who reportedly dished that the brand will celebrate its 50th anniversary with a new low-volume hypercar. Perini made the comments while at the US launch of the automaker's recent Aventador Roadster in Miami, and he made it clear there will only be 10 production examples of the new model. If you want one, you had better get your wallet to the closest dealer (the designer admits most of the exotics are already spoken for).
Meanwhile, Lamborghini CEO Stephan Winkelmann has said his company will continue to explore special edition models. As you may recall, the Italian automaker built just 20 examples of its Sesto Elemento, originally penned for the 2010 Paris Motor Show. It promptly sold each one for $2.5 million. Then there was last year's Aventador J, which flew out the door at $2.6 million, including taxes. Stay tuned for more information from the show floor.

VW pulls Lamborghini and Bentley from the Paris Motor Show

It's been slightly more than a year since the news that Volkswagen had intentionally cheated on diesel emissions testing broke. Since then, the company's reputation and image have suffered and it has struggled to regain its footing and composure. The automaker is shelling out billions in fines, so cost cutting is inevitable. Today, Reuters reports that Volkswagen subsidiaries Lamborghini and Bentley won't bring their elaborate displays to the Paris Motor Show next week. Auto shows can cost automakers millions of dollars, especially for supercar and luxury car brands that constantly try to compete and one-up with each other. Much of the money and fanfare goes to catering the media, and if an automaker has nothing new to reveal it can be difficult to justify the expense. The company told Reuters that it plans to attend smaller events that focus more on potential buyers. The Volkswagen group as a whole has shifted it's focus, both when it comes to products and auto shows like Paris. Next week, the automaker will be focusing on electric vehicles and electromobility. The company plans to reveal a new EV with 373 miles of range, eclipsing both the Tesla Model 3 and Chevy Bolt. Volkswagen has plans for 30 new electric vehicles by 2025. Lamborghini and Bentley aren't the only major automakers skipping Paris. Ford, Volvo, and Aston Martin have all decided to save money and focus their efforts elsewhere. Related Video:

Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.