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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Lamborghini Centenario blows our minds with 760 horsepower

Every time we think Lamborghini couldn't go more extreme, it goes and outdoes itself again. Take this latest supercar for example. Called the Centenario, it celebrates what would have been Ferruccio Lamborghini's hundredth birthday (were he still alive today). It's essentially an Aventador underneath, but with more visually arresting bodywork and even more impressive specs. Like the Aventador, the Centenario is built around a carbon monocoque with a V12 engine bolted to the back. Only instead of the Aventador's 700 metric horsepower or the Aventador SV's 750, the Centenario packs 770 – equivalent to 760 hp by US standards. That's enough to propel it to 62 miles per hour in 2.8 seconds and on to a top speed in excess of 217 mph. To keep all that power and pace in check, Lamborghini fitted the Centenario with carbon-ceramic brakes and magnetorheological dampers. It also packs a four-wheel steering system like the one you'd find on the Porsche 911 GT3 or Ferrari F12 TdF to help keep it stable at speed and nimble under cornering. The unique Independent Shifting Rod transmission carries over from the Aventador, but as you can see, the Centenario strikes an even more aggressive profile than its (relatively) more commonplace stablemate. View 19 Photos The bodywork is all fresh, with more vents and ducts than an air conditioner factory and – dare we say – more visual aggression than anything Sant'Agata has made to date... save for maybe the Veneno. Just check out those enormous intakes aft of the doors, for crying out loud. Also, check out the DTM-size rear diffuser, or the old-school air extractors in the bonnet that somehow still leave room for a pair of helmets in the luggage compartment. The whole thing is longer than the Aventador, and sits lower to the ground. Think of its relationship to the Aventador as the Reventon was to the Murcielago and you'll be on the right track. This particular example is rendered in exposed carbon fiber, but each will be made to the customer's specifications. Now before you go picturing yourself as one of those customers, we should point out that Lamborghini will only make 40 examples – 20 coupes and 20 more roadsters – and all of them have already been sold at a price of 1.75 million euros (before taxes), which works out to about $1.9 million at current exchange rates.

Lamborghini Veneno supercar celebrates the bull's 50th birthday

While yesterday's and today's leaks of the 2013 Lamborghini Veneno took some of the mystery out of this 50th-anniversary hypercar, the exotic, street-legal racecar is no less exciting. Now with the official announcement, we get more details about what three lucky people on Earth will get to experience.
The Veneno is named after one of the fastest and strongest fighting bulls ever.
As we suspected, the Veneno name follows the Lamborghini tradition of naming its cars after famous fighting bulls, and this new Aventador-based hypercar is named after one of the fastest and strongest fighting bulls ever, a bull that gained recognition back in 1914 for killing a matador. To match its name, the Veneno gets its strength from Lamborghini's 6.5-liter V12 producing 750 horsepower and tops out at 220 miles per hour.