2008 Lamborghini Gallardo Spyder on 2040-cars

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Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

2016 Lamborghini Huracan LP 610-4 Spyder First Drive

Convertibles get a bad rap when it comes to performance cars. Once, a lack of a roof meant extra performance. Now it means added weight and loss of structural rigidity. This stigma even applies to supercars, maybe more so. In the case of Lamborghini, the Huracan LP 610-4 Spyder is the "lifestyle" version. Which is silly, but doesn't diminish the appeal. Essentially, the Spyder is a Huracan with a fabric roof. Same 602-horsepower V10 inches behind the cabin, same hybrid aluminum-and-carbon-fiber construction, and same all-wheel-drive (though updated across the line for 2016). The performance compromise is a mere one mile per hour drop in top speed, and two-tenths of a second slower claimed 0-62 mph time of 3.4 seconds. (We suspect this is generously slow, to protect the egos of coupe owners). All told, the Spyder adds about 220 pounds in curb weight versus the coupe (Italian "dry" weight numbers are notoriously optimistic, so take the 3,650-pound Spyder claim with a grain of salt). The aerodynamic management on the Spyder is so good that the 201-mph top speed is valid with both the top up and retracted. In detail, the conversion in making the Huracan convertible is extensive. The roof itself is three layers of fabric, with a middle rubberized ply to cut down on interior noise. The design brief was to maintain the Huracan's hexagons-gone-wild theme with the top up and down. Spend 17 seconds waiting for the fully automatic top to lower, and the shape retains the coupe's motif. Part of the top's electronic ballet is a pair of flaps that extend out to preserve the shape of the B-pillar. Those flaps also feature narrow slits that smooth the wind along the side of the car, reducing turbulence near the driver's and passenger's ears. Additional side deflectors keep more wind away from your head. And with the top down the rear window's maximum height is restricted to prevent it from catching air. The aerodynamic management on the Spyder is so good that the 201-mph top speed is valid with both the top up and retracted. Suck on that, coupe aficionados. The Huracan's performance is so ridiculous that few can explore the margin between the two bodystyles. In any case, we didn't get much chance to stretch the Huracan's legs on our press drive in Miami, due a torrential downpour and the fact that South Florida is a terrible place for driving. Maybe that's where the "lifestyle" portion comes in, because Miami is a fantastic town for flaunting wealth.

Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.