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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lamborghini Aventador LP720-4 50 Anniversario Edition leaked

As part of the celebration of its 50th anniversary, Lamborghini has created a new version of its Aventador called the LP720-4 50 Anniversario Edition, and images of the black and yellow machine have leaked out online ahead of its official unveiling at the Shanghai Motor Show.
Looking past the bumblebee-spec paint, this Lambo will boast 710 horsepower - or 720 metric horses, which explains its mouthful of a moniker - to go along with an estimated 0 to 62 time of just 2.9 seconds and a top speed of 217 miles per hour. All that speed will be managed by a special carbon fiber aero kit that is reportedly 50 percent more efficient than before.
A report from Carscoops indicate that the Italian automaker will build 100 examples of this anniversary-edition Aventador, though how many of them will be painted in this arresting Giallo Maggio color we don't know. We expect all the details will be flowing forth soon enough, but until then, content yourselves with the high-resolution image gallery above.

The Lamborghini Huracan Performante lapped the Nurburgring in under 7 minutes

Lamborghini just released new footage of its Huracan Performante at the Nurburgring, and along with it some big news. The car managed to lap the 'Ring in a stunningly quick time of 6:52. That time puts it ahead of the Porsche 918 Spyder's record of 6:57 by a massive 5 seconds. It's also just 4 seconds shy of the Radical SR8LM, which barely qualifies as a street-legal car. Though the Huracan Performante isn't the first Lamborghini to crack the seven-minute mark at the Nurburgring, it's done it by the largest margin. The Aventador LP750-4 SV was the first Lambo under 7 minutes with a time of 6:59.73. Lamborghini hasn't released specifications for this new Huracan, but it reportedly produces 630 horsepower from a V10 engine, which is substantially less than its slower 740-horsepower Aventador SV sibling. Odds are it was helped on the track by lighter weight, and the reported active aerodynamics on-board. Check out the video above in its entirety. And then check back during the Geneva Show to see the full reveal of this monstrously fast Lambo. Related Video: