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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

This is Lamborghini's evil-looking new racecar

As a part of the festivities to launch its Aventador Roadster model, Lamborghini has announced that is returning to racing with the new Gallardo GT3 FL2 and its in-house race team, Lamborghini Squadra Corse. The new race-spec Gallardo, co-developed with Reiter Engineering, will initially compete in motorsports series such as the Italian GT3 Championship, Asia Le Mans Series and the single-make Blancpain Super Trofeo Championship. Additional series will be announced later including races in the US next year - possibly as a part of the new Grand-Am/American Le Mans Series series.
Reiter Engineering has been building racing Lamborghinis since 2000, but this will be the first time it has worked in cooperation with the automaker to create a car.Other than the obvious aero changes such as the front splitter, rear diffuser and massive rear wing, the 2013 Lamborghini Gallardo GT3 FL2 also received some weight reduction, better brakes and engine cooling and, surprisingly, improved fuel consumption. The car dropped about 55 pounds compared to a standard Gallardo, and since it was designed to compete in endurance races, it was given "24-hour" brakes, although we don't actually know what changes were made.
Deliveries of the Gallardo GT3 FL2 will begin in March with a starting price of 320,000 euros, or around $430,000. Scroll down for more details about Lambo's newest racer.

Valentino Balboni thinks the Miura greatest Lambo ever

Valentino Balboni spent 40 years at Lamborghini, a few years as a mechanic's apprentice at the beginning, then as a test driver at the request of old man Ferrucio himself. He is embedded in the brand, said to have driven 80 percent of the company's entire production until he retired in 2009. He has ridden and tamed so many bulls that they named one after him, the 2010 Lamborghini Gallardo LP550-2 Valentino Balboni, and even made it rear-wheel drive because that's how he likes it. Balboni spoke to Road & Track in advance of an auction in New York on November 19 that will see a 1969 Miura P400S go on the block. A fixture from the days when mad men weren't merely characters on a television show, Balboni discusses taking customers for test drives, being sent on warranty calls, his favorite car, and why there will never be another one like it. Head over to RT to read the full interview from the man who helped make the original Countach, and therefore Lamborghini, what it is today. And in case you want in on the action, the pre-sale estimate for the centerpiece Miura is $800,000 to $1.6 million. Related Video: