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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Miura from 'The Italian Job' is for sale

Just one month ago we posted on "The Ultimate Lamborghini Miura" going up for sale, a 1968 Miura that had been turned into a built-to-race Miura Jota. This one might be even better, and it is certainly more famous: the 1968 Miura P400 from the opening scene of the movie The Italian Job. Two Miuras were used in that opening scene and some aren't sure that this is one of the actual movie cars, but most sleuths believe it is – and the story of its history since filming is so wild, it could have come from the movie. Iain Tyrell, the owner of Cheshire Classic Cars in England, said he received a tip last Christmas that the Miura was in Paris. The coupe's owner led him to a secret, underground parking garage and gave him three hours to verify that it was indeed from The Italian Job, a challenging task since no one knew what happened to the car since Paramount Pictures returned it to Lamborghini at the end of filming in 1968. It seems that Lamborghini sold the Arancia-colored coupe to an Italian dealer, and it had four owners up to 2005 when Norbetto Ferretti bought it. Ferretti is not only one of the founders of the Ferretti shipbuilding group, he is the son of the dealer who bought the Miura from Paramount after the movie - and neither Ferretti nor any of the car's previous owners realized it. Octane magazine ran a 15-page feature in its March issue with all the forensic details matching this car to the movie car, however, even the magazine says it can't be sure. A different classic car broker recently put it up for sale, but that broker still doesn't believe it's the movie car. Top Gear called the film car "the coolest car in the world" in 2004, and if it is the real deal it's said to be worth more than one million pounds, or $1.5M US. Tyrell and his partner Keith Ashworth have listed the car for sale, the price "POA," which means "price on application" in UK-speak. In layman's terms that means, "Bring money." In the video below you can see the star of the show in the movie's opening scene. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini previews new Huracan Super Trofeo

The arrival of the new Huracán is big news for Lamborghini, replacing the company's long-serving Gallardo. Not only had the previous V10 supercar been on the market since 2003 (admittedly with significant updates along the way), it also served as the backbone for the Super Trofeo series. Now it's time, however, for the Huracán to take over on the racetrack, too.
Previewed in the teaser image above wearing military camo, the new Lamborghini Huracán Super Trofeo has undergone its first shakedown at the Vallelunga circuit near Rome. Giorgio Sanna - who took over as Lamborghini's chief R&D test driver after the retirement of the legendary Valentino Balboni - led the test session, accompanied by factory pilots Adrian Zaugg and Fabio Babini and members of the company's driver development program.
The Huracán Super Trofeo will be phased in across all three of the Lamborghini Blancpain Super Trofeo series around the world, including Europe, Asia and North America. Drivers not ready to upgrade to the new machinery, however, will still be able to race their Gallardos in a separate class - similar to how arch-rival Ferrari has phased in new models in its similar Challenge series.