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Lamborghini goes from carbon fiber to carbon neutral [w/video]

Draw up a list in your mind of automakers striving to "save the environment," and you might be forgiven for not ranking Lamborghini very high on impressions alone. After all, it only makes supercars with double-digit cylinder counts, displacing over 5.0 liters, and producing in excess of 600 horsepower. Hardly what you'd characterize as "green" modes of transportation, then. And though it recently showed a hybrid sports car concept, it has opted next to build an SUV instead. However the Raging Bull marque is out to rehabilitate its image by changing the reality of its carbon footprint. It's just not about to do so by watering down the supercars for which it is known. "We are not here to please a single customer. We are here to pass this territory unharmed to the next generation." – Lamborghini CEO, Stephan Winkelmann This week the Italian automaker officially opened its new Trigeneration Plant – which is not, lest you think otherwise, an assembly facility spanning multiple eras of production. It's a new power plant, built on the site of the company's headquarters in Sant'Agata Bolognese, that will generate its electricity, heating, and cooling, all from the same source of natural gas. The plant has an installed (potential) capacity of 1.2 megawatts, and will (practically speaking) be capable of generating over 25,000 MWh every year. That'd be enough to power all the houses in Sant'Agata, the otherwise sleepy town which Lamborghini shares with about 7,000 residents. The clean-burning facility is estimated to cut out 820 tons of CO2 every year, and by 2017 is slated to run on biofuel to raise that figure to a claimed 5,600 tons per year. The question is, who cares? Sure, people buying EVs and free-range chickens want to be assured that their buying habits fit their environmental conscience, but does the average Lamborghini buyer really care if their new supercar came from an environmentally friendly factory? "If we are going to do the things only because of the importance first thing for the customer, we would not be here anymore," Lamborghini CEO Stephan Winkelmann told us during roundtable discussion at the opening of the Trigeneration Plant. "We are not here to please a single customer. We are here to pass this territory unharmed to the next generation." "It would be ridiculous if you would say we are going to save the world.

Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Lamborghini Aventador LP 750-4 SV Roadster drops its top at the Quail

The highly anticipated droptop version of the Lamborghini Aventador LP 570-4 SuperVeloce is here, debuting Friday at the Quail Motorsports Gathering as part of Monterey Car Week. The story here is pretty simple – take one Aventador SV and remove the roof – but the end result is a highly exclusive, truly outstanding supercar. "The Roadster version represents our commitment to satisfying our passionate clients with immensely emotional driving dynamics combined with an extraordinary open air experience," says Lamborghini boss Stephan Winkelmann. For the SuperVeloce, output is 6.5-liter V12 is increased to 750 horsepower, and dry weight is reduced 110 pounds, to 3,472, compared to the standard Aventador LP 700-4 Roadster. Hitting 60 miles per hour takes less than three seconds, and the roadster will top out at over 217 mph. Removing the roof is the same as the non-SV Roadster. There are two roof panels, each weighing 13 pounds, that stow nicely inside the luggage compartment. The power rear window goes down, as well, to let in all that awesome V12 Lambo growl. Only 500 examples of the Aventador SV Roadster will be made. The first cars will be delivered early next year, retailing for $530,075 in the United States. Of course, if you have the means, then by all means. Related Video: Lamborghini Aventador LP 750-4 Superveloce Roadster makes global debut in California, USA Sant'Agata Bolognese/Carmel, Calif. 14th August 2015 -- Automobili Lamborghini unveils the new Lamborghini Aventador LP 750-4 Superveloce Roadster in occasion of the Monterey Car week in California. The Roadster, presented at the famous event 'The Quail, A Motorsports Gathering', is available in a limited series of 500 units worldwide and is the first series- produced, open-top Lamborghini to bear the name Superveloce. ''The Superveloce is the purest, most sports-oriented and fastest series production Lamborghini ever. The Roadster version represents our commitment to satisfying our passionate clients with immensely emotional driving dynamics combined with an extraordinary open air experience,'' Stephan Winkelmann, President and CEO of Automobili Lamborghini said during the press conference at The Quail. As a member of Lamborghini's storied Superveloce family, the car offers greater performance with a power increase of 50 hp to 750 hp and a dry weight of 1,575 kg (3,472 lb), that is 50 kg (110 lbs) lighter compared to the Aventador LP 700-4 Roadster.