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Lamborghini Aventador bursts into flames in London traffic

Italian supercars have a well-deserved reputation for sexy styling, fiery souls, and eye-wateringly high performance. They also have a reputation for occasionally bursting into flames with little to no provocation. The latest example of this startling habit happened in London when a bright yellow Lamborghini Aventador caught fire in the middle of rush hour traffic. According to Express, six firefighters and one engine from the London Fire Brigade were dispatched to the intersection of Southwark Street and Blackfriars Bridge in central London on the evening of June 8. When they arrived, they found a bright yellow Lamborghini Aventador burning in the middle of the street surrounded by curious onlookers. Traffic at the busy intersection ground to a halt as police moved people away from the burning car and firefighters worked quickly extinguished it. "This chap was sitting in traffic and I heard the car revving then someone shouted, 'Your car is on fire'," Dan Jenkins, a passerby who filmed the incident, told the Evening Standard. "It started off as a small flame on the side and then it escalated very quickly getting close to the engine. At the start, it looked like the exhaust was flaming like some supercars do." Amanda Compton, another witness, told the Standard, "The driver was revving up the car at traffic lights in a queue, there was a loud bang and the engine caught fire." Thankfully, the driver escaped unhurt, but the Lambo is probably a total loss. This isn't the first Aventador that has burned to the ground after the driver got a little too spirited with the accelerator. In October 2015, another yellow Aventador burned down in Dubai after the driver redlined the big V12 a few too many times in traffic. Related Video: News Source: The Evening Standard, The Mirror, The Express Auto News Weird Car News Lamborghini Coupe Supercars car fire

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

We visit the Lamborghini Museum at company HQ in Sant'Agata

Last week, Lamborghini invited us to stop by its Sant'Agata Bolognese headquarters to have a look around the factory and pick up a few technical tidbits about its new Huracán LP 610-4. It won't surprise you to learn this, but Lambo's foyer is pretty rad.
Rather than front its offices and factory with a gift shop and a reception desk, Lamborghini puts its amazing heritage on full display by offering up the corporate museum as a first impression to visitors. We had coffee in the morning and lunch after the press conference in this space, with stunning Italian concept cars and production models serving as an impressive backdrop to it all. Not wanting to miss the opportunity to share the Lamborghini collection with exotic-car crazed Autoblog readers (you know who you are), we did our best to capture everything we saw in the gallery here.
With some variation, the museum's two floors are separated by vintage: older models downstairs and newer up. When you walk through the front door, you're flanked by two of the coolest Lamborghinis in the marque's impressive history: a 350 GT to the left and a perfectly green Countach LP 400 on the right. Perhaps our favorite car in the whole joint, the Countach's Bertone body is still almost impossible to believe. Up close, we're reminded how design-driven this car is; the seats are so far inboard from the scissor doors that it's difficult to imagine that engineers ever agreed that the shape was a feasible one for production or actual driving.