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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Lamborghini Huracan Sterrato Opera Unica special edition took 370 hours to paint

This Lamborghini Huracan Sterrato is a one-off special edition model named the Opera Unica, and it was made to further celebrate Lamborghini’s 60th anniversary year that has already spawned other special projects. WhatÂ’s unique about this particular Sterrato isnÂ’t the performance, but instead, itÂ’s the paint. LamborghiniÂ’s Ad Personam customization department devised a new “crystal effect” paint process for this vehicle, and the total paint time amounted to 370 hours. By our math, thatÂ’s a lot of hours. The goal was to create a car that gave the effect of frozen liquid, and Lamborghini combined three different blues to make that happen. Its main backdrop color is Blu Amnis, but then painters went in by hand with Blu Grifo and Blu Fedra to give it the effect you see in the photos. Lamborghini says its inspiration comes from marine landscapes and the colors of Sardinia. As contrast to the blue, matte black paint is then used on the roof, sills, front-light casings, front and rear splitters, fenders and wheel arch extensions. Of course, the interior is unique, too, with Blu Delphinus leather and blue-dyed Alcantara. The start/stop switch cover is finished in the same crystal effect paint as the exterior, and youÂ’ll also find that look applied to the “Opera Unica Porto Cervo 2023” special edition plate. In case you were wondering, Lamborghini is in fact considering this Sterrato as one of the 1,499 it will ultimately build. It hasnÂ’t named an owner or a price, but considering the craftsmanship that went into this vehicle, itÂ’s sure to be an extravagant number for whoever puts it into their garage. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini Centenario will punch out 770 hp

Lamborghini briefly revealed the Centenario by releasing a YouTube video ahead of the official debut at the Geneva Motor Show. While it quickly set the clip as private, the screenshot above offers the best look yet at the new hypercar. The coupe celebrates founder Ferruccio Lamborghini's 100th birthday. The limited-edition hypercar uses a naturally aspirated V12 with 770 horsepower and can get to 62 miles per hour in 2.8 seconds. The top speed is an impressive 218 miles per hour. The body and monocoque are entirely carbon fiber, and the rear wing extends at high speeds for more downforce to stick the hypercar to the road. Lambo plans to produce a limited run of Centenarios consisting of 20 coupes and 20 roadsters. We look forward to getting more details when the limited-edition hypercar officially debuts soon. Show full PR text YouTube Description Uploaded on Feb 29, 2016 The Lamborghini Centenario is the most fitting tribute to Ferruccio Lamborghini in his centenary year, an one-off limited edition of 20 coupes and 20 roadsters. The Centenario's naturally aspirated V12 engine produces 770 hp and powers from 0-100 km/h in 2.8 seconds, from 0-300 km/h in 23.5 seconds with a top speed of more than 350 km/h. The futuristic and essential design includes an extending rear wing providing more downforce at high speeds, the body is built entirely in carbon fiber with a monocoque and all other body parts and trims in carbon fiber.