1992 Lamborghini Diablo Base Coupe 2-door 5.7l on 2040-cars

Auto blog

Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Lamborghini Concept S up for auction in New York

Reach back a decade into your supercar memory banks and you may recall that in 2005, Lamborghini rolled in to the Geneva Motor Show with a dramatic Gallardo speedster concept. That was the Concept S, designed by Luc Donckerwolke long before he shifted over to (and subsequently left) the Bentley design department. It packed all the cutting-edge angular design of the Gallardo coupe that had just debuted the year before, but predated the emergence of the Gallardo Spyder that followed the next. The Concept S featured more radical bodywork that bisected the open cockpit, with a pair of low-profile wind deflectors instead of a single-frame windshield. Sort of like the Aventador J concept from a few years ago, but in a more compact (and relatively more stylistically restrained) form. The original show car wasn't a runner, but it proved such a hit that Lamborghini made a second one – this time fully functional with V10 power – and brought it to Pebble Beach that summer. The static model is still on display at the Lamborghini Museum in Sant'Agata, and we took our time ogling it while in town for the opening of the new Trigeneration plant last week, but the runner was sold to a private collector, and now it's set to cross the auction block as part of RM Sotheby's upcoming sale in Manhattan. The auction house expects that it'll fetch between $2.4 and 3 million, and given this particular model's rarity, we don't doubt it'll command every penny, if not more. After all, the Veneno went for more than that, and as scarce as that crazy hypercar was (and remains still), between the coupes and roadsters, Lambo made a baker's dozen of those. In fact, the Concept S stands to set a new record for the highest amount ever paid for a Lamborghini at auction, which according to Sports Car Market was set in 2009 when a Reventon sold online for $2.5 million. The Reventon was a more dramatically styled version of the Murcielago and precursor of the Aventador, of which 21 were made. So just imagine how much collectors might prove willing to spend on the one-of-a-kind Concept S.

Lamborghini still working on SUV, no decision yet

If Lamborghini adds another model to round out its supercar portfolio, it will be a sport utility vehicle, CEO Stephan Winkelmann said. "We are working on it, but there is no decision taken," he told Autoblog in an interview in April. The Italian automaker currently has the V12-powered Aventador and V10-powered Huracan in its lineup. Both are two-seat supercars that cater to a niche of sporting-minded enthusiasts. Lamborghini has flirted with several kinds of vehicles in recent years that could add to its volume and customer base, including the hybrid Asterion revealed at the Paris Motor Show last year, and the Estoque sedan that debuted in Paris in 2008. It also showed the Urus SUV prototype at the Beijing Motor Show in 2012. Seemingly a sure thing three years ago – the Urus even had sales projections of 3,000 per year – the project's future has remained uncertain to enthusiasts. "If we do a third model, then it's better to have the SUV as this is a growing segment, a more emotional segment, a segment which is very well-distributed in terms of volume all over the planet," Winkelmann said. And therefore this is a car which is more likely." While Lamborghini has focused on building high-powered, carbon-fiber intense supercars lately, it has also produced iconic grand tourers, like the Espada and 350GT. And of course, it once made an SUV, the LM002, from 1986-1993. The potential new SUV, however, would be different than the Rambo Lambo. The Urus had a contemporary design – more Porsche Macan or Cayenne than military grade – and it would appeal to Lamborghini owners that also have an SUV in their garage. It would also add significant volume for the company, which delivered 2,530 cars in 2014. The SUV offers Lamborghini a logical platform for a hybrid system. "Due to packaging, due to the weight of the entire vehicle, it's more likely that the hybridization is getting in place," Winkelmann said. "It's less a car which is about absolute performance. So this could be an opportunity." Put it all together and it seems likely a hybrid SUV is in Lamborghini's future. We're just not sure when. Related Video: