1991 Lamborghini Diablo on 2040-cars

Auto blog

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini to show Gallardo replacement concept in Frankfurt

Lamborghini will give us a big clue as to the look and feel of the impending replacement for its Gallardo model at this September's Frankfurt Motor Show. According to a report by Autocar, the Italian supercar maker will have a concept car in Frankfurt that will preview a 2015 replacement for the current Gallardo (pictured above).
While nothing is set in stone, the word is that Lamborghini is still considering "Cabrera" as the Gallardo-successor's name. We didn't know the company had so many Tigers fans, but the Autoblog Detroit office is stoked.
The same report tells us that the new Lamborghini, currently going by the internal designation LP724, will be based on the same platform as the second-generation Audi R8, rather than on the more exotic Aventador underpinnings. That means a modular spaceframe, aluminum and carbon fiber construction and a reduction in curb weight as a result - the target is less than 3,300 pounds. Even with the diet, the next Gallardo will be slightly longer than the current car, but about the same height and width.

Lamborghini Gallardo successor to rock us like a Huracan?

Lamborghini is expected to drop the sheet on its replacement for the Gallardo later this month (think of it as an automotive Festivus gift), which means that speculation on the new supercar's looks and performance is reaching a fever pitch. While the discussion centers on powertrains, though, we're overlooking something equally important - the car's name.
We've been operating under the impression that it would be named Cabrera, after the Detroit Tigers eight-time All-Star and Triple-Crown-winning first baseman a famous line a fighting bulls, as per Lamborghini tradition. Now comes word that Lambo might be moving away from the bovine nomenclature, based on a 2012 trademark filing for the name Huracan. (Of course, it's entirely possible that Lambo historians will dig up some dusty lineage on a fighting bull with a breezy name).
That's left some wondering if the collective auto industry has it wrong. As AutoExpress points out, though, the Huracan trademark was filed at the same time the Italian brand registered the "Urus" name for its SUV concept. During that filing, Lambo also registered the name "Deimos," so really, this should all be taken with a grain of salt.