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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Lamborghini Urus has an underwhelming exhaust note

Lamborghini has been releasing a number of teaser trailers for its upcoming Urus SUV, and the latest is all about trying to make the SUV really feel like a Lamborghini. The host at one point begins talking about giving the Urus the right sound, which culminates in a shot of a prototype accelerating away with all raucous roar of ... any other premium crossover on the market right now. Yes, the Lamborghini Urus sounds generic. Despite reportedly making 650 horsepower from its twin-turbo V8, the exhaust note sounds too quiet, smooth, and clean. It doesn't sound bad, but part of what makes a Lamborghini a Lamborghini is a stunning howl that you can hear blocks away. It shrieks at the high end, barks at the low end, and crackles in-between. Just take a listen to the Huracan in the video below. The Urus does none of that. Some may say this is actually a good thing because an SUV is supposed to be more practical and refined for daily use. But that's not what a Lamborghini is, even one that can carry more than two people. Lamborghinis are big, loud, impractical, and showy. And there's no shortage of fast, subtle SUVs out there, so the Lamborghini being brash is a key selling point. Still, this likely won't deter many prospective Urus buyers. It's still absurd-looking, featuring roughly the same creased and folded body work of the concept, and an interior full of spaceship-style switch gear. And as we already mentioned, it should be really fast. If only it sounded right. Related Video:

Is it possible to cook a turkey with a Lamborghini Aventador?

Is it possible to cook a turkey with a Lamborghini Aventador? The answer is quite likely no, but it sure is fun to watch YouTube's supercar videographer extraordinaire Shmee150 give it a whirl. The supercar fanatic got a hold of an Aventador tuned by Oakley Design - and dressed up like Rudolph the Red-Nosed Reindeer - to see if the car's two-foot exhaust flames could cook his Christmas turkey.
We'll let you be the judge of the effectiveness of this cooking style, but whether it does the job or not, as far as enthusiasts like us are concerned, it sure beats the oven or deep frier. Scroll down to watch the flame-throwing Lamborghini in action, along with another bonus video from Shmee150 where he picks the turkey up from the store in an Audi R8 Spyder.