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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands
Sat, May 11 2019One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.
GoPro checks out Tokyo's automotive night life in 4K
Thu, Nov 6 2014There's something bizarrely fascinating about Japanese car culture, especially around Tokyo. The metropolis packs people tightly together in a way that would seem to make owning any car tough. And yet, there's still enough enthusiasm around anything with an engine to support everything from wildly tuned bosozoku rides with exhaust pipes reaching toward the sky to seriously fast Porsche and Lamborghini models. To promote its latest Hero4 camera, GoPro has embarked on a short film series called Adventure of Life in 4K, and the latest installment goes inside Japan's speed scene with some gorgeous cinematography of vibrant vehicles rocketing through the city. It's all mixed over more serene images of Tokyo landscapes that combine to form a mini-documentary that's a feast for the eyes. News Source: GoPro via YouTube Aftermarket Lamborghini Porsche Videos gopro
Valentino Balboni thinks the Miura greatest Lambo ever
Fri, Oct 23 2015Valentino Balboni spent 40 years at Lamborghini, a few years as a mechanic's apprentice at the beginning, then as a test driver at the request of old man Ferrucio himself. He is embedded in the brand, said to have driven 80 percent of the company's entire production until he retired in 2009. He has ridden and tamed so many bulls that they named one after him, the 2010 Lamborghini Gallardo LP550-2 Valentino Balboni, and even made it rear-wheel drive because that's how he likes it. Balboni spoke to Road & Track in advance of an auction in New York on November 19 that will see a 1969 Miura P400S go on the block. A fixture from the days when mad men weren't merely characters on a television show, Balboni discusses taking customers for test drives, being sent on warranty calls, his favorite car, and why there will never be another one like it. Head over to RT to read the full interview from the man who helped make the original Countach, and therefore Lamborghini, what it is today. And in case you want in on the action, the pre-sale estimate for the centerpiece Miura is $800,000 to $1.6 million. Related Video: