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Volkswagen decides to keep Lamborghini and Ducati, transfers Bentley to Audi

Investors in the market for a high-end Italian manufacturer that peddles performance will need to keep looking. Volkswagen announced it will hang on to Lamborghini and Ducati in the foreseeable future. Executives in Wolfsburg, Germany, are making far-reaching changes to the Volkswagen Group to reboot it with a big focus on technology. Credible rumors claimed that the people in charge of the carmaker wanted to carve out Lamborghini — which owns Ducati — and ultimately list it, or at least a chunk of it, on the stock market in order to fast-track the group's electrification strategy. Going electric is expensive, so selling Lamborghini would have helped fund the expansion, and high-octane supercars don't easily go hand-in-hand with zero-emissions cars. "Volkswagen needs to change from a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering to a digital company that reliably operates millions of mobility devices worldwide," summed up Herbert Diess, the group's boss, during a September 2020 meeting. His team ultimately decided not to fully divest both brands. It's too early to tell whether part of Lamborghini will be listed on the stock market, as some insiders have suggested, or if those plans are off the table, too. Changes are coming to Bentley as well. While it's not being spun off either, it will fall under the Audi umbrella starting on March 1, 2021. Volkswagen explained linking the two companies will "allow for synergies to be achieved as part of the electrification strategy of the two premium brands," a statement which suggests they will share a growing number of components during the 2020s. Unverified rumors claim that Bentley will notably get its own version of an ultra-luxurious electric SUV code-named Landjet that Audi is currently developing. We've reached out to Bentley for more details, and we'll update this story if we learn more. Bugatti's future wasn't mentioned in the release; unconfirmed reports suggest it will be traded for a stake in Croatian start-up Rimac. Volkswagen's supervisory board also reaffirmed its support for Diess, who was appointed CEO in 2018 and who has played a significant role in the company's transformation. Finally, the board approved the development of what a statement refers to a future leading electric vehicle sold by the Volkswagen brand that will be developed and manufactured in Wolfsburg.

World's most expensive model car will be wrapped in thin gold sheet [w/video]

A couple of years ago, we featured a car that had a body made out of carbon fiber and an interior and wheels fashioned from gold and platinum and lined with diamonds. The price for that supercar, based on the Lamborghini Aventador, was a staggering $4.7 million. The hook: it was a 1/8-scale model! The man behind that model, Robert Gülpen, is at it again, and will offer for sale at an auction house another baby Aventador, but this one is wrapped in gold and will command a price of at least $7.5 million - making it the most-expensive model car in the world. Compare the model's price with that of the real thing - $397,500 - which means you could have 18 real Aventador coupes (!) for the price of the gold-wrapped model.
The car's details are even more impressive than the last model Gülpen produced, starting with the gold wrap. After baking the carbon-fiber model at a high temperature and under pressure, the body is wrapped in a gold sheet that's 1/1,000-mm thin. The resultant effect allows one to admire the gold hue, but the wrap is so thin that the carbon-fiber weave is plainly visible. The interior is lined with high-carat gemstones and the wheels are cast in gold and platinum, just like the last model. The doors open and close, the wheels turn and, while the engine looks like a smaller version of the V12 found in the full-size car, it does not function.
The materials used in the build are valued at $2.6 million, so what the buyer is paying for is the work behind putting the model together. The car will be mounted inside a bulletproof showcase with a Lamborghini logo made of gold, platinum and gemstones, among other goodies that are included for one well-heeled buyer.

A dealer made a 'Urus' out of an Audi Q7 to get people excited for Lambo's SUV

Fake news seems to be catching on. In an attempt to drum up some interest in the upcoming Lamborghini Urus (the Italian SUV that hasn't been unveiled yet) the Lamborghini dealer in Nurnberg, Germany, created a Lambo-badged promotional vehicle. It seems it has fooled at least a few folks, with several outlets reporting on it as if it's a Lamborghini prototype. Of course, it's not. What you're looking at is an Audi Q7 with a camouflage wrap that includes a Lamborghini-script logo across the back and a promotional message on the side, which reads: "Der Urus kommt / Lamborghini Nurnberg." Thanks to one semester of German, we can tell you that first part means "The Urus is coming." Note, that's "is coming," not "is here." There's also something that kind of resembles a scoop on the front fender. It's also fake. It's not uncommon for automakers to put a cryptic message on the side of a test car, often with swirly camo, but this takes the idea a step further since it's not the actual car underneath. That said, the production Urus, whenever it arrives, is expected to share the Audi Q7's MLB 2 platform. So it sort of works. Kind of. Related Video: Image Credit: CarPix Audi Lamborghini Crossover SUV Luxury Performance confirmed