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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

LAPD now on patrol with its own Lamborghini Gallardo

Last year, the Dubai Police made news by purchasing a string of supercars to act as patrol vehicles around the city. Apparently, a generous family in Los Angeles thought that the LAPD needed to keep up with the Joneses, because they recently donated use of their Lamborghini Gallardo. Unfortunately, you won't be seeing the Italian coupe in any high-speed chases, as it's being used exclusively for display at charity events.
The Lamborghini has arrived courtesy of Nathalie and Travis Marg, proprietors of telecommunications contractor Light Source 1 Inc. They approached the force with the idea to use the supercar because "they admire what the LAPD does for the community," said LAPD Sergeant Frank Preciado to Autoblog. Galpin Auto Sports was tapped for the custom wrap to make it look like a police car, and according to Sgt. Preciado, the police force can use the car indefinitely. Importantly, the LAPD says no tax dollars have been expended on this vehicle.
The LAPD Gallardo will be on display to the public at Los Angeles County Air Show on March 21-22, and Sgt. Preciado said the police have already received many inquiries to display the car at other events. The police have even set up dedicated Twitter and Instagram accounts to promote its newest addition. Too bad it won't be catching speeders anytime soon.

Lamborghini Huracan LP 610-4 Spyder opens up in Frankfurt

The Lamborghini Huracan is still a fairly fresh member to the supercar scene, but at the Frankfurt Motor Show, Lamborghini is giving its wealthy clientele an open-air variant of the V10 with the newly unveiled LP 610-4 Spyder. The introduction finally gives the brand a natural successor to the discontinued Gallardo Spyder. Mechanically, buyers are still getting a Huracan with its 5.2-liter V10 pumping out 602 horsepower (the 610 in the name is in metric ponies) and 413 pound-feet. A seven-speed dual-clutch gearbox routes power to all four wheels. Performance is quite brisk, with the sprint to 62 miles per hour coming in 3.4 seconds and to a top speed of 201 miles per hour. One thing the hardtop obviously can't match is the power-retracting roof that can open up in just 17 seconds at speeds up to 31 mph. Lambo's designers didn't just take a saw to the top and go sip an espresso, either. The roofline is thoroughly resculpted behind the seats both for improved aesthetics and to direct airflow around the occupants. When the roof is down, it's easier to spot the new nacelles that run down the rear of the supercar. Ducts in those bits help reduce turbulence, and they look great too. Another cool touch is that the rear glass is power operated and can be opened to let the V10's roar into the cabin. The first Huracan LP 610-4 Spyders arrive in spring 2016. Lamborghini is setting prices in Europe at 186,450 euros before taxes ($210,111 at current rates). The actual US figure could be somewhat different, though. Related Video: