1989 Lamborghini Countach 25th Anniversary Red Tan Leather Rear Wing 12000 Miles on 2040-cars

Auto blog

Lamborghini updates its logo for the first time in over 20 years

Enthusiasts meandering through the Pebble Beach Concours d'Elegance in 50 years will have an easy way to tell approximately when a Lamborghini was made. Starting later in 2024, the brand's cars will wear a logo that has been redesigned with a focus on minimalism. Lamborghini notes this is the first time it has redesigned its logo in over 20 years, and the changes made are relatively subtle. The emblem is still shield-shaped, and its overall layout remains the same; there's "LAMBORGHINI" written at the top, right above a bull that looks like it's about to charge. However, the shield's frame is smaller, with a flatter look, and the bull becomes an outline with fewer details (like the spine). Here's the old logo for reference: While the bull has appeared on the logo since the company's inception in 1963, it will soon stand on its own for the first time. Not on cars, it sounds like they'll still wear a shield, but in some of the brand's marketing and promotional material. Lamborghini also developed a brand-specific font to further strengthen its identity. You'll see it in the magazine that the company publishes, for example, and on social media. Lamborghini hasn't revealed which car(s) will inaugurate the new logo. The latest addition to its range is the Revuelto, which is powered by a 1,001-horsepower plug-in hybrid drivetrain built around a new, naturally-aspirated V12. Developed to replace the Aventador, it was unveiled in 2023 with the old logo; if it gets the new logo, early examples with the old emblem will likely be interesting from a collector's perspective. We know that the brand has at least three new models in its pipeline: There's a plug-in hybrid evolution of the Urus, which should also get a handful of visual updates inside and out, and a replacement for the Huracan, which will reportedly downsize to a twin-turbocharged V8 and go hybrid. One of these will surely be the first to wear the new logo. Looking ahead, the first electric Lamborghini will arrive in about 2028. Marketing/Advertising Lamborghini Luxury Performance

Lamborghini Huracan Sterrato off-roader is headed to production

Ending years of rumors and speculation, Lamborghini has confirmed it will build the rally-inspired Huracan Sterrato concept it unveiled in June 2019. The model, which will be the final evolution of the Huracan, is scheduled to make its official debut before the end of 2022. Preview images released by the firm give us an early look at the first off-road-ready Huracan. The coupe remains draped in camouflage but we can tell that not a lot has changed since the design study made its debut over three years ago — and that's just awesome. At its core, the Sterrato takes the form of a Huracan on stilts with two driving lights attached to its front end, wheel arch flares and a pair of roof rails. Lamborghini Huracan Sterrato, preview images View 5 Photos We're curious to find out how Lamborghini modified the Huracan's suspension system to dial in the extra ground clearance. And, there's no word yet on what the model is powered by, though we're guessing it uses a version of the standard car's naturally-aspirated, 5.2-liter V10. For context, the Sterrato concept was powered by the Huracan EVO's V10 engine, rated at 640 horsepower and 442 pound-feet of torque. It also featured all-wheel drive, a four-wheel steering system and torque vectoring, but all of these systems were retuned for off-road use. Lamborghini widened the front and rear tracks by about an inch, hence the big flares, and it added 1.85 inches of ground clearance. Lamborghini will introduce the Huracan Sterrato — assuming the concept's name is retained for the production model — by the end of 2022, meaning deliveries could start in early 2023. Pricing information hasn't been announced yet. When it lands, the off-roader will compete in a class of one. There are a great many supercars and there are a great many super-SUVs, but these two segments have rarely intersected in the realm of production cars. It's a different story in the concept car world: Volkswagen-owned ItalDesign Giugiaro turned the Lamborghini Gallardo into a high-riding design study called Parcour in 2013, and Audi unveiled the 5.0-liter V10 TDI-powered Nanuk later that year.

Lambo Urus to stay true to concept, but almost didn't happen

Lamborghini has been making noise about adding a third model line for years, and it's finally going to happen now that the Urus concept has been approved for production. It'll likely be a while yet before all the details are sorted out and revealed to the public, but while visiting the factory in Sant'Agata Bolognese, Autoblog was able to glean some intriguing details about the Italian automaker's forthcoming crossover and its path it is taking from concept to production. "It's good to have heritage, but the LM002 is not the reference or the blueprint." - Lamborghini CEO Stephan Winkelmann We first saw the Urus concept back in 2012, and Lamborghini has been lobbying its parent company Volkswagen ever since for the go-ahead to put it into production. Now three years later, it finally has the green light. A company representative told Autoblog the production version looks "very" close to the concept. (No ground-up redesign here, then, like sister-brand Bentley did with its inaugural crossover project.) Speaking with a small group of journalists in Sant'Agata, the company's chief executive Stephan Winkelmann confirmed that "the SUV could be the [company's] first car with a turbo, and it could be the first car with a plug-in, if we have the opportunity to have more than one engine." The Urus (or however it's ultimately labeled for production) will also be decidedly geared towards on-road performance – unlike the Rambo Lambo on display in the museum next door. "It's good to have heritage," said Winkelmann, "but the LM002 is not the reference or the blueprint" for the new model. As to the question of why it has taken three years to get approval, and why it will take another three to put it into production, Winkelmann was frank: "Basically if you look at our numbers, we are a company which is growing at a fast pace, but we are very small," said the affable executive. "We had to find a way to almost double our efforts, because it's not the exchange of a model line, with the Gallardo and Huracan, it's adding a model line. And not out of 20 to come to 21 models, but from two to three is a major effort, and you have to have a rock-solid business case." "Putting 500 more people inside a company which is now at 1,200, you can imagine what it means. Doubling almost the size of the area here where we are sitting today. Investing hundreds and hundreds of millions.