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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Donald Trump's Lamborghini Diablo is up for sale

Back in Donald Trump's booming heyday, a car couldn't get much flashier, much more outlandish, much more... Trump than a Lamborghini Diablo. Turns out he actually owned one – a 1997 Lamborghini Diablo VT roadster, to be specific, like the one pictured above. And now it's up for sale. This VT roadster is one of just 200 or so that were made before the 1999 facelift. It featured the Viscous Traction (viscous-fluid coupling) all-wheel drive system that debuted on the Diablo VT, and the carbon-fiber roof panel could be removed and stowed over the engine cover. Short of the Ferrari 575M Superamerica with the Fioravanti-designed flip-top, we could hardly imagine a more fitting set of wheels for the mogul. Bear in mind that the Diablo was developed when the company was owned by Chrysler – which would not, of course, prove the last time Chrysler would be in bed with an Italian automaker. This one was built after the brand was sold to a Malaysian company (before it was absorbed into the Volkswagen Group). And in those days, Lamborghini was closely allied with US-based supercar manufacturer Vector Motors. The Diablo was about as American as an Italian supercar could be. Trump's is finished in French Racing Blue and appears to be in pristine condition. It's now been adorned with Trump stickers, seemingly well-documented as having belonged to Trump himself, and formerly registered in Palm Beach, FL. It's being sold by one Michael Digonis in New York via The Drive, who is asking $299,000 for it. That is a lot, but considering the celebrity provenance it could prove a sound investment – especially if Trump wins the Republican nomination and the general election next year. Related Video: