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First US customer gets the keys to $1.9 million Lamborghini Centenario

Ferruccio Lamborghini's 100th birthday party has now reached the United States. The Lamborghini Centenario – the souped-up Aventador that celebrates Lamborghini's founder – was delivered to its first US customer in Newport Beach, CA, the company said Thursday. The $1.9 million supercar was unveiled in 2016 to mark the 100th birthday of the industry leader, and it's limited to a 40-car run that's split between coupes and convertibles. Naturally, Lambo says they're all sold out. The first US car is a black and blue hardtop. The company says this one was custom built with a glossy carbon-fiber exterior. Inside, is the same color scheme set to leather and Alcantara. Lambo says the rest of the Centenario's US customers will get their cars this year. In case you've forgotten, the supercar runs a naturally aspirated V12 with 759 horsepower capable of hitting 62 miles per hour in 2.8 seconds en route to a top clip of 217 mph. Lambo builds each one to the personal tastes of the customer through its Ad Personam program. "When Ferruccio Lamborghini began realizing his dream of creating the best supercars in the world, he wanted to reach a large audience through production, but he also wanted to keep the unique nature of limited-edition vehicles that clients are able to personalize to their own tastes and style," Automobili Lamborghini America COO Alessandro Farmeschi said in a statement. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Lamborghini Centenario Design/Style Lamborghini Luxury Supercars lamborghini centenario

As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Watch this bright-orange Lamborghini Hurac?n shoot a commercial

As one of the most prestigious sports car makers on the planet, Lamborghini doesn't have much of a need for commercials - the German-owned, Italian brand's cars speak for themselves. It strikes as rather odd, then, that Lambo's new Huracán was spotted zipping around a downtown area with a full camera crew in tow.
Whatever Lamborghini is up to is rather irrelevant, because this video marks one of the very first occasions where we get to see and hear the Gallardo replacement in action. This is also the first appearance of an orange Huracán that we can recall - previous examples were yellow, grey or white - and it looks quite nice in one of Lamborghini's distinctive shades. That mid-mounted V10 offers up a filthy howl that echoes off the buildings, though the sight of the Huracán as it slices through a slalom made up of dumpsters might be the only thing that can trump that raucous engine note.
As you can see below, our trusty spies managed to get some snaps of the new, mid-engined Lambo from a number of new angles. Have a look at both the video and the pics by scrolling down.