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Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request." 

2023 Lamborghini Urus Performante revealed: less weight, more power

The name and design of the Pikes Peak record-setting Lamborghini Urus have finally been revealed. The 2023 Lamborghini Urus Performante is the new range-topper featuring aerodynamic improvements, lighter weight, new suspension and a dash of extra power for good measure. Together, the improvements make it the best performing Urus yet. The design changes are subtle, but noticeable, which is ironic for what's arguably the least subtle SUV on the market. The front bumper, hood and rear bumper have all been redesigned and feature more carbon fiber. The hood has an air extractor, too. A new front splitter and a rear wing have been added. The fenders have been widened, too to accommodate wider wheels and tires. Overall, downforce has been increased by 8%, and though no number was given, Lamborghini says drag has actually been decreased. Lamborghini also made some  Weight has been decreased by a sizable 104 pounds in total. The increased use of carbon fiber parts is part of that equation, and another part is the standard Akrapovic titanium exhaust system. The Urus Performante drops the standard SUV's air suspension for fixed steel springs that have a stiffer spring rate and lower the SUV. It still has electronically adjustable shocks, four-wheel steering, rear torque vectoring and multiple drive modes. Tuning on all of these have been updated for the Performante, and a Rally mode has been added for tail-happy dirt driving. Horsepower from the twin-turbo V8 is slightly increased, as well, to 657 horsepower (or a hellacious 666 CV in European units) and 627 pound-feet of torque. All of these changes allow the Urus Performante to get to 62 mph in 3.3 seconds, an improvement of 0.3 over the regular model. Its top speed remains at 190 mph. So it's slightly slower to 60 mph than a Porsche Cayenne Turbo GT, but has a higher top speed. And of course, it holds the Pikes Peak record for a production SUV at 10 minutes 32.064 seconds. The previous record holder was the Bentley Bentayga Speed with a 10-minute 49.902-second time. Lamborghini will begin delivering Urus Performantes by the end of the year. Pricing without destination starts at $260,676. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ciao Bella, Lamborghini's Aventador Roadster looks smoking hot in LA

After having all of the official details dropped a few weeks ago, and judging the significance of the price tag just a bit later, we're finally getting our first look at Lamborghini's newest drool-inducer, the Aventador LP700-4 Roadster. News flash: It's just as good-looking in person as it is in stock shots.
That's right, if our fresh gallery of images from the show floor are any indication, buyers with fat-enough bank accounts to put the 700-horsepower V12 Lambo in the garage will not be disappointed with it aesthetically. The sharply creased supercar bodywork looks, arguably, more impressive in topless form than it does as a coupe, which is really saying something.
You'll find all of the technical detail about the new car in the press release below, should you require fuel for your Italianate dreams.