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Lamborghini teases something 'Reactive' for Geneva

Lamborghini is teasing a big reveal at the upcoming Geneva Motor Show on March 3, but the exact identity of the vehicle remains a mystery. However, Lambo is including a fairly obvious clue in its video that suggests one likely candidate. The Italian brand's clip shows off some rocky roadsides, a glimpse at the interior and a brake rotor. It also claims this is, "the most reactive car ever." The hint is hiding in plain sight with the slashing S that appears in each line of text. Lamborghini was seen filming the Aventador SV at the end of January along a road not unlike the one on display in this clip. It boasted a new front-end treatment and a massive rear diffuser and rear wing. Also, that S-shaped slash in the video is practically identical to the one the side of the car that was spotted. Power is almost certainly increased as well, but like the model's true identity, the brand isn't giving specifics yet. Of course, it's possible this clue could just be a red herring to throw off fans. Regardless, Lambo definitely has something exciting in store for the Swiss show. Related Video:

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Low-rider Lamborghinis, motorcycle gangs and Yakuza make Underground Hero a must watch

Japan's Yakuza are some of the most dangerous and feared criminals on the planet, known for a disturbing level of commitment and honor. Just do some research on yubitsume to see what we mean.
Underground Hero: Love To Hate Me is a video from Luke Huxham, that takes a look inside Yakuza car culture, showing that these dangerous criminals aren't all that different from normal enthusiasts when it comes to their cars. Focusing on Shinichi Moroboshi, owner of a modified Lamborghini Diablo and someone we wouldn't be interested in angering, it focuses both on his life in the Yakuza and just what drew him towards the Diablo.
There's also an interesting look at Japan's modding culture, where neon chassis lighting is still alive and well. The effect it has on these cars, mostly from Lamborghini, is actually pretty dramatic, almost classy. The video also focuses on Bosozoku, in this case, Japanese motorcycle gangs. These aren't your Harley-Davidson riding Hell's Angels, rather, these riders lean toward tricked out Hondas and Suzukis (heavily modified cars are also a staple of Bosozoku culture).