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What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.

Lamborghini Huracan races Su-30 jet in Russia

We've seen it time and time again, but we never seem to get tired of it. We are referring, of course, to races between supercars and fighter jets. The time-honored tradition has seen a Lamborghini Reventón take on a Panavia Tornado, an SRT Viper line up alongside an F-16, even a Red Bull F1 car tackle an F/A-18 Hornet. But now it's time for the new Lamborghini Huracán to take its turn. And since this contest takes place in Russia, its rival is none other than the Sukhoi Su-30 Flanker-C, the two-seat version of the earlier Su-27 and one of the most advanced aircraft to come out of the Soviet Union.
Now there are, of course, many ways to set up a race between car and jet, but for this one, the organizers had the competitors line up on the runway, accelerate past a marker (at which point the jet is already in the air), turn around and return. We'll let you watch the video for yourself to see which won, but either way, there can be little question that the Su-30 and the latest Lamborghini are two of the most formidable performance machines ever devised.

Lamborghini say no to turbos in supercars, for now

Lamborghini is preparing to launch what will not only be its first crossover (discounting the LM002 that was a proper truck), but also looks to be its first turbocharged model as well. But will the upcoming new Urus open the door for more artificially boosted Lambos in the future? That was the question on our minds when Autoblog caught up with Stephan Winkelmann at the opening of the new Trigeneration Plant in Sant'Agata Bolognese. "Naturally aspirated engines are still the best engines which are on the market for super sports cars, in terms of acceleration, in terms of sound," said Lamborghini's chief executive during a roundtable discussion at the factory. "And unless there is [something] better, we are going to keep them." "Naturally aspirated engines are still the best. Unless there is something better, we are going to keep them." "We are constantly looking for alternatives. We are constantly seeing what we can do to make them better," said Winkelmann. "And there will maybe a day when we are introducing turbos, when the turbos are equalizing or being better than naturally aspirated engines." That moment just hasn't come yet, in Lamborghini's estimation. This in sharp contrast to rivals like Ferrari and McLaren (to say nothing of its sister company Porsche) which are wholeheartedly embracing turbocharged engines, as well as hybrid propulsion. Any engine, turbocharged or otherwise, used to propel the Urus would not be so easily slotted into one of its mid-engined supercars, either. "Usually an SUV engine has a different stroke, so usually those engines have to be adapted if you want" to use them in mid-engined supercars, said Winkelmann. "Then they're at the front so you have to turn them, and if this is going to make sense, I don't know. At this time there are no plans to do that, but in general, these engines are not suitable" for models like the Huracan or Aventador. "There would be a day when we think that turbo can be better than naturally aspirated. And that day, we will step into it."