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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Lamborghini Veneno makes North American debut

Love it or hate it, the Lamborghini Veneno is an incredible - and incredibly rare - car. With Lamborghini committed to building just three examples of the Veneno, it's very likely that we'll only ever see this pre-production show car in our lifetime.
That doesn't mean we'll be any less excited about laying our eyes on this fine example of the world's most-expensive production car, which we recently did as the Veneno made its US debut at the Quail Motorsports Gathering. Now that we see it again, it might look even better under the California sun than it did the last time we saw it under the bright lights of the Geneva Motor Show. Now, if we could just find the keys...

Ferruccio Lamborghini's life to be chronicled in new film

A new movie is in the works to chronicle the life and times of Ferruccio Lamborghini. The biopic, currently in development under the working title Lamborghini – the Legend, is being undertaken by Italian-Canadian producer Andrea Iervolino though his studio Ambi Group. Shooting for the film is said to begin in Italy this summer. According to Variety, the film will follow the career of the Lamborghini founder born a century ago, from his start building agricultural tractors, through the manufacturing of military equipment during the Second World War, the establishment of his supercar company in 1963, and on to his passing in 1993. Ferruccio sold both of his companies in 1972, with the automaker passing through several hands (including Chrysler's) before the Volkswagen Group bought it in 1999 – several years after the founder's passing – through its subsidiary Audi. Ferruccio's son Tonino Lamborghini, who runs a designer merchandise company, is reportedly consulting on the film's production. The producer Andrea Iervolino is an Italian filmmaker based in Toronto. He's undertaken a couple of projects with Al Pacino, including the 2004 movie adaptation of Shakespeare's The Merchant of Venice and 2014's The Humbling. He also co-produced this year's Septembers of Shiraz starring Adrien Brody and Salma Hayek. He and the Ambi Group he co-founded with Lady Monika Bacardi currently have several projects in post-production, including a film adaptation of John Steinbeck's novel In Dubious Battle starring James Franco, Bryan Cranston, Ed Harris, and Robert Duval. Ferruccio's nemesis Enzo Ferrari is similarly said to be the subject of two films under development – one starring Robert De Niro, and another featuring Christian Bale. There's also a project being undertaken in New Zealand to document the life of Bruce McLaren. The bottom line is that the year ahead looks like it'll be a good one for films about the founders of racing teams and supercar manufacturers. Related Video: