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Lamborghini to celebrate 50th Anniversary with new model

Lamborghini is planning to roll out a new car for the brand's 50th anniversary. Automotive News Europe reports the Italian automaker will unveil a special one-off machine to commemorate the date next year. CEO Stepahn Winkelmann has been tight-lipped about the vehicle, saying coyly, "It will not be a revival or a retro." Fortunately, with 2013 right around the corner, we shouldn't have to wait long to see what Lamborghini has up its sleeves for the special car.
The company has other big plans for the celebration and has reportedly invited owners to ship their cars to Milan, where they will then parade through Tuscany, Rome and Bologna before arriving at the Lamborghini factory in Sant'Agata Bolognese.
It's a good time for a party. Lamborghini has seen strong sales through 2012 despite the faltering European economy, and the Aventador coupe and roadster each have an 18-month waiting list.

Super-rare Lamborghini Miura SV Jota promises to break records

The prototypical mid-engined exotic, the Lamborghini Miura is fast becoming a collectors' favorite. While they were trading hands at around a quarter of a million dollars less than a decade ago, prices have been skyrocketing, with the last few examples to go up for auction trading at over a million. But this particular example is expected to fetch well over $2 million when it crosses the block later this month. That's because this is no ordinary Miura – it's an SV Jota, one of only five or so originally made by the factory in Sant'Agata Bolognese. A pet project of the company's Kiwi test driver Bob Wallace, the Jota project was meant to explore what would happen if Lamborghini went racing. Old man Ferruccio wasn't interested though, and the original Jota prototype was destroyed. Word soon got out, however, of the Jota's modifications, and a handful of customers sent their Miuras back to the factory to be upgraded to Jota specification. With so few Miuras built to Jota specification, it's rare to see one trade hands. The last one we saw actually sell at auction went for $1.15 million in October 2010, but this particular example is estimated to rake in between $2 million and $2.6 million at RM's upcoming auction in Arizona on January 15-16. In fact, the last time this particular one crossed the block, it failed to sell despite a high bid of $2 million. Chassis number 4892 was initially ordered new from the factory as a Miura SV in 1971 by a customer in Rome in white with a blue interior. Within the following three years, it returned to the factory for Jota upgrades, and was then sold to a customer in Japan where it resided until moving to the US in 2007, taking top honors at the William K. Vanderbilt Jr. Concours d'Elegance in Rhode Island. Despite its excellent condition, it underwent a comprehensive two-year restoration, and its authenticity has been certified by numerous experts, including by the late Bob Wallace himself. If it sells this time around, data from Sports Car Market tells us it will smash the record for Miuras and challenge even the $2.5 million paid for a Reventon in 2009 and the $2.16 million paid for Bertone's one-of-a-kind Lamborghini Marzal concept in 2011 to take its place among the most expensive Lamborghinis ever sold. Featured Gallery 1971 Lamborghini Miura SV Jota #4892 View 31 Photos News Source: RM Auctions, Sports Car MarketImage Credit: Sean Smith/RM Lamborghini Auctions Supercars Classics rm lamborghini miura

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.