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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini shows off beautifully restored 350 GT

It might not look much like Lamborghini's latest creations, such as the Aventador S, but this gorgeous grand tourer is a very important model in the company's history: its first production car. And this is an early one, one of the first 15 examples to roll off the line. It's getting some attention at the Retromobile Show in Paris thanks to its full restoration by Lamborghini's in-house restoration arm, Polo Storico. Polo Storico is a little like the Heritage divisions of Jaguar and Land Rover, and similar divisions at Mercedes-Benz, Porsche, and others. The unit, based in Sant'Agata, gives customers the opportunity to have their classic Lamborghinis restored by the company's expert staff. It is, as you might imagine, expensive. Polo Storico has previously restored a Miura, an LM002, and a Countach. This particular 350 GT is chassis No. 0121, and it received 1,150 hours worth of bodywork and 780 hours of mechanical restoration – in particular, the cooling system for the 3.5-liter V12 was thoroughly checked over. The car was repainted with an original-type paint, and recreation Pirelli Cinturato tires were fitted to match what the car originally had. It'll be on display in Paris if you're in the neighborhood. Related Video:

Lamborghini Urus finally set to debut on Dec. 4

It's been more than two years since Lamborghini announced it was planning to build its second SUV, the Urus. It's been more than five years since the original concept was revealed at the Beijing Motor Show back in 2012. Finally, on Dec. 4, the Italian automaker will reveal the full production version at an event in Sant'Agata Bolognese. We've seen plenty of concepts and spy shots of the Urus by now. We know it will be powered by a twin-turbo V8 making 650 horsepower and upwards of 600 pound-feet of torque. A plug-in hybrid — a first for Lamborghini — will follow soon after. Pricing hasn't been announced, but look for a base MSRP of at least $200,000. In the teaser video, Lamborghini is making a big deal about this being the first super sport utility vehicle. If any automaker can back up that claim, it's Lamborghini. This isn't going to be some rough-and-tumble V12-powered off-roader like the LM002. This is a high-performance machine in a similar, but far more over-the-top, vein as the Porsche Cayenne and BMW X5 M. The timing of the reveal is an interesting one. The event is just days after the 2017 Los Angeles Auto Show. Rather than compete for coverage, Lamborghini is taking a more modern approach to the Urus' reveal. Either way, we're looking forward to it. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.