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Lamborghini Urus makes North American debut, will arrive in September

After officially revealing the production version of the new Urus last month, Lamborghini pulled the sheets off the super-SUV on Monday night at a private event at the Museum of Contemporary Art here in Detroit to give both North American media and customers of the brand their first look at the vehicle in the metal. It's the first time the Italian carmaker has had a presence in the Motor City during the Detroit Auto Show for quite some time, perhaps a sign of the importance placed on this model. The United States is Lamborghini's largest market, and the company expects nearly a third of its Urus production is destined to cross the Atlantic. If all goes to plan, the newly remodeled Sant' Agata Bolognese factory will have doubled its production output by this time next year. We will have a full eight months before we start to see how well Lamborghini can convince buyers to write checks, as the company tells us the first deliveries will start in September. With a starting price of $200,000, the Urus will have only a handful of competitors, namely the Bentley Bentayga and perhaps a very well-optioned Porsche Cayenne Turbo or Land Rover Range Rover SVAutobiography — though it now looks certain a Ferrari SUV is coming. Still, Lamborghini maintains that the Urus will be in a class of its own with its unrivaled horsepower-weight ratio and top speed of 189 mph. Related Video: Featured Gallery 2019 Lamborghini Urus: Detroit 2018 View 20 Photos Related Gallery Lamborghini LM002: Detroit 2018 View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Design/Style Plants/Manufacturing Detroit Auto Show Lamborghini Crossover SUV Luxury Performance 2018 detroit auto show

6 things you should know about the Lamborghini Urus

Lamborghini has finally revealed its second SUV in history. The road-oriented vehicle has a 641-horsepower twin-turbo V8 and highly creased body panels. There are plenty of interesting factoids packed into its four-door shape. We highlight the most interesting of them, here. It's named after a breed of cattle. Though many Lamborghinis have been named after specific fighting bulls, this one is named after an entire breed. The extinct breed is called urus, or sometimes aurochs, that is closely related to Spanish fighting bulls of today. It's the first Lamborghini with active roll control. When a car gets tall and heavy, it wants to lean a lot more when cornering. To counter that, Lamborghini fitted the Urus with an active roll control system to help keep the body flat going through turns. It's also one of a number of technologies meant to improve handling, such as adaptive damping, rear-wheel steering ( borrowed from the Aventador S) and torque vectoring on the rear differential. It has huge wheels and brakes. Standard wheels on the Urus are 21 inches, but for those with a desire for bigger dubs, there are optional 23-inch models. These wheels are stopped by standard carbon ceramic rotors. The fronts are 17.3 inches in diameter, and the rears are 14.5 inches. It has the best weight-to-power ratio of any SUV. Besides having the highest claimed top speed for an SUV, and acceleration on par with the 707-horsepower Grand Cherokee Trackhawk, Lamborghini claims the Urus has the best weight-to-power ratio of any SUV on the market. That ratio, with the SUV's roughly 4,850 pound curb weight and 641 horsepower, is 7.57 pounds per horsepower. It is worth noting that the aforementioned Grand Cherokee Trackhawk is still close with a ratio of 7.59 pounds per horsepower. It can be mostly rear-wheel drive, but not fully. The big Lambo is all-wheel-drive all the time, with its Torsen center differential providing a default torque split of 40 percent to the front, and 60 percent to the rear. This can change all the way up to 87.5 percent to the rear depending on conditions, or it can shift 70 percent of the torque to the front. Its chassis is all steel and aluminum. Unlike the Lamborghini's sports cars that use extensive carbon fiber in the chassis, either for the passenger cell in the case of the Aventador, or for reinforcement as in the Huracan, the Urus has a steel and aluminum chassis. Related Video: This content is hosted by a third party.

Porsche designer to head Lamborghini style department

The winds of change are blowing through the front office in Sant'Agata Bolognese. Not only does Lamborghini have a new chief executive, but not it named a new chief designer as well. And he comes from Porsche. Mitja Borkert is his name, and he's been working in the Porsche design department since 1999. He headed up its advanced design office until 2014 when he was named head of exterior design for the company. The Macan, Cayenne, and the new 987 Boxster were all heavily influenced by his work, as were concepts like the Panamera Sport Turismo and Mission E. As the new director of the Centro Stile at Lamborghini, Borkert takes over from Felippo Perini, who's heading over to run Italdesign – a job that used to belong to Wolfgang Egger. The once-independent design firm was taken over by the Volkswagen Group in 2010, and recently saw its famous founder Giorgetto Giugiaro leave to start another office afresh. The shift in the design office follows hot on the heels of the announcement that longtime CEO Stephan Winkelmann is leaving for Audi's Quattro GmbH, and that former Scuderia Ferrari team principal Stefano Domenicali is moving in to take his place on the outskirts of Bologna. Considering how different their design approaches are, it will be interesting to see how a longtime Porsche designer applies his skills to Lamborghinis. Will future Raging Bulls go softer and more rounded, or will Borkert have to pull some new tricks out from his sleeve? We'll be watching to find out. Related Video: Mitja Borkert is the new Director of Centro Stile Lamborghini Sant'Agata Bolognese, 1 March 2016 – Automobili Lamborghini has appointed Mitja Borkert as the new Director of its Centro Stile (design center), starting from 4 April 2016. In his new role Mr. Borkert is responsible for the design of future Lamborghini models and the coordination of the design team, reporting to Maurizio Reggiani, Board Member for Research and Development. He succeeds Filippo Perini, who was appointed Design Director of Italdesign. Borkert is German, aged 42, and attended the Design University of Pforzheim where he graduated in Transportation Design. In 1999, he began work at Style Porsche, in Weissach, holding various positions, including General Manager Advanced Design until 2014, when he was appointed Director of Exterior Design. He contributed to the development of several Porsche models (Panamera Sport Turismo, Porsche Boxster 987 facelift, Cayenne, Macan, Mission e).