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Here's why the Lamborghini Lanzador EV is neither sedan nor SUV

Unveiled earlier in 2023, the Lamborghini Lanzador concept previews the Italian brand's first series-produced electric car. It features a 2+2 interior, which isn't new for Lamborghini (the company built 2+2 GTs for decades), but it's characterized by a rather unconventional design pegged at the intersection of crossovers, coupes, and station wagons. Here's why designers and engineers chose to straddle segments. "We were scouting opportunities in our portfolio [when we started the project], and there are two segments that we are not covering. One is the sedan segment, and the other is the 2+2 segment," Federico Foschini, Lamborghini's chief marketing and sales officer, told me. His team quickly ruled out taking Lamborghini into the sedan segment for the first time, as the body style had at least two strikes against it. "One, it was already clear when we decided to do the Urus instead of the Estoque that the sedan segment is declining, while the SUV segment is picking up. The second point is that, when it comes to sedans, it's a very regional discussion. In China, which is one of the main sedan markets, you need a long-wheelbase car — a chauffeur-driven car. This is not Lamborghini. This can't be Lamborghini," he said. Meanwhile, the 2+2 body style is more closely aligned with the firm's image in terms of design, performance, and heritage. And yet, the Lanzador eschews the usual GT proportions defined by a low ride height and a long hood. Mitja Borkert's design team did that on purpose. "It is the volume of a super-sports car in a higher position. It's as simple as that," Borkert, Lamborghini's head of design, told me. Instead of looking toward the past, or taking a peek at what rivals are doing, he drew inspiration from the firm's current range of models. "We were working on the Huracan Sterrato, where you have this higher seating position. There's the exterior cladding, and it looks quite rugged. I said that a cleaner version of the Sterrato could work perfectly for the 2+2. It's a spaceship with a higher position," he summed up. As for the proportions, Borkert cited the electric drivetrain as one reason to think beyond the classic definition of a 2+2 gran turismo. "The tradition of having a long hood is giving you the impression that there's a huge engine, and that is not the case when you have an electric car. An electric car is different, and we don't want to follow what others are doing.

Lamborghini museum relaunches as MUDETEC, the Museum of Technology

Lamborghini has relaunched and rebranded its museum in Sant'Agata Bolognese, Italy. From hence forth, it will be known as the MUDETEC, aka the Museo Delle Technologie, aka the Museum of Technology. The new museum will blend the old with the new using interactive displays to both remember the breakthroughs of the past while exploring current and future directions. Lamborghini says it focuses on "safeguarding and conveying the values, driving passion, and future-focus that are the mark of Lamborghini." At opening, the museum will display the "Future Shapers since 1963" exhibition. It features a "virtual journey" through time with a different car representing each decade. For the '60s, Lamborghini chose to highlight the 350 GT, what the company calls its first sports car, the Miura, and the Espada. The Countach is the mark of the '70s, the LM002 represents the '80s, and the Diablo GT is featured for the '90s. For 2000 on, Lamborghini chose the Sesto Elemento. The Asterion, the Huracan Performante, the Aventador SVJ, the Huracan EVO, and the Urus help round out the exhibit with some of the company's newest innovations. In addition to serving as a walkable recording of the company, the new museum will host two student workshops. One, named "Vehicle Set-up and Ergonomics," will teach dynamics, aerodynamics, and structural vehicle development. The other, named "Carbon Fiber and Its Technology," will teach performance through the art of weight reduction, with a focus on Advanced Composite Lightweight Structures Development. Extra activities include a virtual driving simulator, a 360-degree immersive "brain room," and an Ad Personam area, where people can configure and customize cars they likely cannot buy. The exhibit is already open and will run until October 2019.

Valet Crashes Lamborghini Outside Of Hotel

Security cameras were rolling as a valet at a swanky hotel in India crashed a Lamborghini Gallardo while trying to pull forward into a crowded driveway. In the video, the $187,000 supercar lurches forward and hits several cars and a hotel worker before careening into a wall. The hotel worker was taken to the hospital for minor injuries and released the same day, according to The Telegraph. Police are investigating the crash to determine if the hotel or the valet owes the car's owner damages. This seems like an egregious error in judgement, but valets are people too and they make mistakes. Earlier this year, a valet forgot to put the parking brake on a vehicle, which allowed it to roll into the ocean. Another valet accidentally allowed an SUV to roll down a ramp and into a wall in a parking garage. Related Gallery These Pricey Rides Are Among The Best Of The Best Weird Car News Lamborghini Safety valet