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Lamborghini designers channel brand's past to keep supercars fresh

Lamborghini design boss Mitja Borkert smiles as he sums up the brand's design language with an anecdote. "I bought a 1/18-scale Countach in Frankfurt, and I put it in my carry-on suitcase. One of the guys at the security screening asked 'what's that?' His colleague looked at the screen and immediately said "it's a Lamborghini!" Borkert points out the unmistakable silhouette is a major part of what defines a Lamborghini. He gives Marcello Gandini credit for the styling cue. The talented Italian designer penned a long list of emblematic sports cars, including the Miura, the Countach, and the Lancia Stratos. For Borkert, the Gandini line is deeply-rooted and permanent. However, he doesn't feel the least bit constrained by it. "First of all, for me this line is written in stone. It will remain in the next 100 years, regardless of what technology we will have. I'm very sure of it. Of course, we always have to find an interpretation of that line for specific projects. When we created the Urus, we also wanted to use the line but we had to interpret it in a way that worked for that specific architecture. How we did that you will see in the future. "The Huracan has one interpretation of the Gandini line. The Aventador is longer so we had to stretch it. You can set a lot of tension in that line, you can give it a bit more wedge. In the Centenario the rear is a little bit lower, for example. "So, for me, this is the component we have to keep. Then, there are the design themes like doors, fenders, and what we are doing with the front and rear. That's when we apply the motto 'expect the unexpected.' We are always challenging ourselves, and always looking for something new." The first step of the design process is to get the proportions exactly right. "If the main proportions aren't right, you will never be able to catch up with the design," he notes. And while most people assume modern-day designers start sketching on advanced CAD software, a Lamborghini still comes to life the old-fashioned way: with a pencil and a sheet of paper. Once the proportions are locked in, Borkert and his team of young, spirited designers begin adding secondary styling cues like character lines, angles, and creases. The last part of the process is when designers pencil in the final details such as vents, moldings, emblems, and miscellaneous trim pieces. Heritage plays a large role there, too. The hexagon is another one of the defining features that characterize a Lamborghini.

Seinfeld and Chris Rock laugh it up in a Lamborghini Miura

Jerry Seinfeld has featured many beautiful cars and hilarious comedians in his Comedians in Cars Getting Coffee web series, but this latest episode might top them all. (To his credit, it feels like we've been saying that a lot lately). In this video, Seinfeld snags the keys to a 1969 Lamborghini Miura and picks up funnyman Chris Rock.
Not surprisingly, Seinfeld says the Miura is "the most beautiful car ever designed," and he shows how fast it can be, too. After stopping for lunch and a conversation with Rock, Seinfeld gets an unexpected chat with one of New Jersey's Finest. There are plenty of laughs, but the Lamborghini and its long eyelashes steal the light in this episode. Check it out below.

Lamborghini Aventador SVJ sets Nurburgring lap record

It seems everyone is out to claim a lap record at the Nurburgring. Having a car sit at the top of the Green Hell's lap board is huge point of pride for people. Just scroll through past Autoblog posts about the track. You'll find Porsche, Lamborghini and Nio all claiming lap records in different categories. The Dodge Viper used to hold the crown before falling to faster and more modern cars. There's speculation as to what might break the record in the future. Today, Lamborghini announced that the new Aventador SVJ has broken the production car record with a lap time of 6:44.97 minutes. That's a hair faster than the Nio EP9 lap time from last year. The Nio knocked off the then-new Lamborghini Huracan Performante, so we're sure Nio is eager to get back out and have another go. While the times from Lamborghini and Nio might be impressive, they're way off the actual lap record. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Just a couple of weeks ago, Porsche announced that its 919 Hybrid Evo — an unrestricted version of its Le Mans prototype race car — set a record of 5:19.546. That's nearly a minute and a half faster than road-legal cars. The Aventador SVJ was piloted by Marco Mapelli, a factory-backed race car driver. The car was fitted with cameras and VBOX telemetry equipment to measure and verify the lap time. The Aventador SVJ's record was teased earlier this month with a new video, though a video of the full record-setting lap has yet to be released. Expect something soon, as well as outside verification so we don't get the whole "Lamborghini cheated" back and forth that went on after the Hurcan set its record. Related Video: