2012 Lamborghini Aventador Lp700-4! Bianco Isis! Rare!! on 2040-cars

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2015 Lamborghini Hurac?n LP 610-4

We're comfortable ranking the new Lambo with a score of "Monica Bellucci" on the scale of Italian hotness.
We're fresh from the heart of the Lamborghini headquarters in Sant'Agata Bolognese, Italy, where Italian and German executives have been beaming like proud papas in front of their soon-to-debut Huracán LP 610-4. The successor to the ultra-successful Lamborghini Gallardo will have its coming out party at the Geneva Motor Show next week, but there's no need to wait any longer for the details of this hotly anticipated model.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Next-gen Lamborghini Aventador to get batteries and active aero?

Sportscar makers at the pointy end of class flout what appear to be inevitable business decisions the same way their offerings flout what appear to be inevitable physical limitations. Questions we've asked for years include: How long until Ferrari builds an SUV? (Next year.) How long until Chevrolet reveals a mid-engined Corvette? ( Soon?) And how long until Lamborghini must perform hybridised open heart surgery on its nonpareil V12? According to Motor Authority, as part of an interview with Lamborghini R&D honcho Maurizio Reggiani at the Detroit Auto Show, the answer to that last question is likely with the next generation. Reggiani told MA that the next-gen Aventador will definitely come with a V12. After that, the man who makes the bulls said "we must decide what will be the future of the super sportscar in terms of electric contribution," the principle issue of that contribution not being performance, but weight and power delivery. The 4,085-pound Aventador makes scales weep, explaining why Reggiani is so grave about weight implications that even a dual-clutch transmission - a seeming shoo-in for the next-gen car - won't get a pass until it justifies its extra heft over the present, hoary, single-clutch gearbox. Carbon fiber already forms the Aventador's tub, so engineers in Sant' Agata can't evaporate hundreds of pounds with that conversion. Lamborghini's been working on the new car's platform a for more than a year, no doubt with batteries in mind, yet stuffing a load of Triple As into the chassis could turn a battleship into a dreadnought. That formula works for Bugatti, but won't serve Lamborghini nor its clientele. Reggiani isn't opposed to some sort of electric assistance when the next-gen car bows in 2020 or 2021, and at the Frankfurt Motor Show last year said he sees plug-in hybrid tech as the next step, but we won't be surprised if the V12 song remains the naturally-aspirated same at launch. Still, the question of electrification - and turbocharging - remains one of "When?" There's so much writing on the wall that the writing is the wall: two years ago, Reggiani admitted that turbos will get bolted on "sooner or later," as did Lamborghini's commercial officer Federico Foschini last year, the Urus will dial up a hybrid powertrain soon, reports declare the next-gen Huracan will go hybrid in 2022, and Euro 6 emissions aren't getting less stringent. No matter how the coming flagship makes its power, expect more of everything.