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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Lamborghini reveals Asterion LPI 910-4 hybrid hypercar concept

There are automakers that roll out concept cars regularly as a matter of course, and there are those that rarely do. Lamborghini falls squarely in the latter category, which makes the vehicle you see here - revealed just a day before the Paris Motor Show - such a rare treat.
It's called the Lamborghini Asterion LPI 910-4, and if you're familiar with Sant'Agata nomenclature, you're probably already picking apart its specs based on those letters and numbers: LP for longitudinal posterior, telling you this is, like all other contemporary Raging Bulls, a mid-engined supercar. 910 tells you how much metric horsepower it packs. The 4 tells you it's all-wheel drive. But along with the name Asterion, borrowed from a mythical minotaur (a hybrid man-bull, for those unschooled in Greek mythology), it's the letter I - standing for "Ibrido" - which speaks of the novelty of this concept.
That's right, you're looking at the first gasoline-electric hybrid Lamborghini. A plug-in hybrid, in fact, that can travel 31 miles on electricity alone. The powertrain combines the 5.2-liter V10 and seven-speed DSG from the Huracán (good for 610 metric horsepower) to a trio of electric motors (good for another 300) to bring total output up to a claimed 910 - equivalent to 897 hp by our standards - assuming all four motors are running at peak output at the same time. That makes it the most powerful Lamborghini we've ever seen, and puts it in league with the McLaren P1 and LaFerrari. The result is a 0-62 time quoted at three seconds flat and a top speed of 199 miles per hour, or up to 78 mph in pure electric mode.

Like an iPhone S, the 2017 Lamborghini Aventador S adds speed and features

When most automakers introduce a new generation of vehicle, it represents a dramatic change in performance or design. Don't tell Lamborghini that – while the company calls its new Aventador S a new generation, the reality is that this is Sant'Agata's facelifted flagship, complete with some modest visual tweaks and a couple of new pieces of technology. In fact, it's closer to Apple's product cadence of introducing an S model of the iPhone before an all-new model. Those aesthetic changes include a new fascia that Lamborghini claims is more aerodynamic, while the vertical ducts on the outside of the lower intake optimize airflow around the front tires and those huge front wheels, while channeling more air toward the rear radiators. In back, there's a restyled diffuser, and a neat hexagonal exhaust outlet. Above that, there's a three-position active rear wing. All told, Lamborghini claims front downforce is up 130 percent while "overall efficiency" in high-downforce mode increases 50 percent and low-downforce mode improves 400 percent. New for the Aventador is a trick four-wheel steering system, a first for a series production Lamborghini. The idea with the system is like other four-wheel-steering. At low speeds it turns the rear wheels in the opposite direction of the fronts, tightening the Lambo's giant turning radius. At high speeds, the system works in reverse by turning the rear wheels in the same direction as the fronts and providing improved stability. But none of these style and tech changes are worth a damn without that big lump of fury in the Aventador S' middle. Like previous versions, there's a 6.5-liter V12, but its output is up to an SV-matching 740 ponies – torque is unchanged from the LP700-4 we tested in 2015, at 509 pound-feet. Max engine speed is up from 8,350 rpm to a wild 8,500 rpm. The result? Zero to 62 miles per hour in 2.9 seconds and a top speed of 217. Prices for the 2017 Aventador S start at an eye-watering $421,350 and – we're guessing – can creep up near $500,000 with a few carefully selected carbon-fiber accents and Ad Personam options. Lamborghini is planning to start deliveries in spring 2017. Related Video: