Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

LAPD now on patrol with its own Lamborghini Gallardo

Last year, the Dubai Police made news by purchasing a string of supercars to act as patrol vehicles around the city. Apparently, a generous family in Los Angeles thought that the LAPD needed to keep up with the Joneses, because they recently donated use of their Lamborghini Gallardo. Unfortunately, you won't be seeing the Italian coupe in any high-speed chases, as it's being used exclusively for display at charity events.
The Lamborghini has arrived courtesy of Nathalie and Travis Marg, proprietors of telecommunications contractor Light Source 1 Inc. They approached the force with the idea to use the supercar because "they admire what the LAPD does for the community," said LAPD Sergeant Frank Preciado to Autoblog. Galpin Auto Sports was tapped for the custom wrap to make it look like a police car, and according to Sgt. Preciado, the police force can use the car indefinitely. Importantly, the LAPD says no tax dollars have been expended on this vehicle.
The LAPD Gallardo will be on display to the public at Los Angeles County Air Show on March 21-22, and Sgt. Preciado said the police have already received many inquiries to display the car at other events. The police have even set up dedicated Twitter and Instagram accounts to promote its newest addition. Too bad it won't be catching speeders anytime soon.

Lamborghini Cabrera spotted, ready to fill Gallardo shoes

Facebook user Marchettino (already a minor YouTube celebrity for his supercars channel) spotted the successor to the Lamborghini Gallardo throne out and about on public streets and was kind enough to snap a few photos of the machine. Word has it that a concept car precursor to the newest supercar will bow at the upcoming Frankfurt Motor Show this September under the Cabrera name. As you've likely already heard, the model is said to ride on the second-generation Audi R8 platform, complete with a composite aluminum and carbon fiber construction to reduce weight as much as possible. How light will will the Cabrera be? Lamborghini is reportedly shooting for a curb weight of around 3,300 pounds.
Power will likely come from a massaged version of the 5.2-liter V10 in the current Gallardo. Expect around 600 horsepower and 400 pound-feet of torque.
The vehicle in these photos looks to have abandoned some of the Gallardo's angles in favor or more organic lines, though it's possible body cladding is hiding the car's true design. Murcielago SV-style sills and side air intakes serve up quite a bit of aggression and the quad exhaust looks properly menacing as well. We can't wait to see the finished product.