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Lamborghini profiled on 60 Minutes for 50th anniversary

Even though we (meaning car enthusiasts as a whole) don't spend our days driving Lamborghinis, they're somehow a familiar, known quantity. We know we'll be wowed by a Lambo, and we have a pretty fair idea of what the sound and acceleration feel like. We know a Lamborghini is going to be wildly expensive, hopelessly impractical and eye-wateringly thirsty, but the charm that comes with the badge outweighs everything else.
We also recognize that we, as enthusiasts, are in the minority, and that the average joe is likely to be far more blown away by a Raging Bull than the average gearhead. That's what makes this an entertaining video. 60 Minutes explored Lamborghini right in the midst of its fiftieth anniversary, testing a Gallardo at Imola, tearing across the roads of Italy in an Aventador and exploring the Sant'Agata factory where all the magic happens. It's a bit of a long video, but it's a really fascinating look at how the mainstream views something extreme. Take a look below for the full, 12-minute clip.

Watch a 1,000 hp twin-turbo Lamborghini Huracan dyno run

AMS/Alpha Performance, known for their Audi R8 V10 Alpha 10 Twin Turbo package, have laid their eager hands on the Lamborghini Huracan. In this short and sweet video, the newly improved prototype Huracan struts its stuff on the dynamometer. Like the Audi, the Huracan also gains a pair of Garrett ball bearing turbos coupled with intercoolers, and the car has been built as a prototype of their stage one turbo system. It is virtually identical to the production version of AMS's twin turbo package for the Huracan, and the system has been devised to be a bolt-on system. The AMS package can be shipped out to anyone in the Alpha dealer network and installation has been made straightforward enough. "There is no hacking or cutting up the car", says Alpha's VP and lead engineer, Arne Toman. "It has been designed to be safe for the stock engine and transmission, and the only driveline improvement is an upgraded clutch pack which we include in the package." With pump gas, the Huracan TT Alpha 10 has a Veyron-baiting 1,000 horsepower, with the fuel system "maxed out" according to Arne. The Stage 2 setup, which will include forged engine internals, will go for 1,500 hp, while the third stage package dishes out more than 2,000 horsepower according to AMS. The prototype Huracan will run at the Gold Rush Rally next month, from Boston to Los Angeles. It should be a proper shakedown to prove the car's reliability, which is one aspect AMS Performance has been going for. Related Gallery AMS Alpha Lamborghini Huracan Twin Turbo Image Credit: AMS Performance Aftermarket Lamborghini Supercars Videos alpha

Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.