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The 2019 Lamborghini Urus, fastest SUV in the world, has landed

A Lamborghini has got to stand out from the crowd. In the supercar world, that means things like scissor-doors, massive wings, and almost impossibly wedge-shaped profiles. In the SUV world, standing out apparently means a dramatically descending roofline, a fascia with more cuts, contours, and creases than a bright yellow origami Pikachu. You certainly won't mistake the Lamborghini Urus for anything else on the road. That flavescent bodywork hides a 4.0-liter twin-turbocharged V8 sending a stout 641 horsepower and 627 pound-feet of torque through an 8-speed automatic transmission to all four wheels. It hits 62 mph in 3.6 seconds, and we anxiously await the first YouTube video showing an Urus lined up against a Jeep Grand Cherokee Trackhawk for ultimate SUV-acceleration bragging rights. With a top speed of 189.5 mph, Rambo Lambo Part Deux seemingly makes good use of all those aero bits to outrun the Trackhawk by a solid 10 mph, and the Bentley Bentayga by a razor-slim troika. The hi-po engine is backed up with standard carbon ceramic brakes, active roll control, and a torque vectoring rear differential. With all of these performance goodies employed, Lamborghini expects it to have a Nurburgring lap time that will break the Alfa Stelvio Quadrifoglio's outstanding 7:15 time. 2019 Lamborghini Urus View 11 Photos We can't imagine many owners taking an Urus off road, but Lamborghini cites the low-down torque of the turbocharged V8 as an off-pavement benefit. And, in addition to the expected modes of Strada, Sport, Corsa and Neve (a typically Italian stand-in for Snow), there are Terra (off-road) and Sabbia (sand) modes. Each sportier road mode lowers the air suspension, and the off-road modes raise the suspension for ground clearance. Rear-wheel steering based on the system from the Aventador S can change steering angle between positive and negative 3 degrees, and it is likely to come in handy no matter what kind of terrain you're traveling. Lamborghini has expanded its factory in Sant'Agata in order to ramp up production on the Urus, which, when it goes on sale in 2018 as a 2019 model with a pricetag of about $200,000, is expected to be the marque's bestseller. In fact, the Group are hoping that it will eventually double annual global sales, from 3500 to 7000. The SUV market is currently booming, and Lambo plans other variants of this model, including its first plug-in hybrid, so this seems within the realm of possible.

Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.

Dad Invites Lamborghini Owners To Son's Birthday Party

The resulting unalloyed joy, as you'll see in the footage below, is priceless. One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw – and heard – something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent. I must've still been adorable, because the owner not only let me sit in his car, scissor door open and ridiculous grin on my face, he left me playing around in its interior, nonchalantly telling me to shut the door when I was done. Just like that, he left, disappearing into a shop across the street. I can't tell you how long I sat in the car, or how many photos I demanded my mother take of me with my borrowed Bell and Howell, but I can remember being astounded at how low it was – I could crouch as if sitting on the bumper and still see over it! That was around 30 years ago, and I still have a couple of those dog-eared pictures. Funnily enough, my memorable Lamborghini encounter is pretty similar to that of the young boy featured in this video. At age seven, however, Jacob is clearly ahead of the curve. As the story goes, his father left a message on Lamborghini Los Angeles North's Facebook page, asking if someone with "a kind heart" would help him help make his Lamborghini-fanatic child's birthday wish come true. And "come true" it did, with the dealership helping organize not just a ride-along in an Aventador, but also a small cavalcade of other Lambos, all of which all showed up unannounced at his house on Jacob's birthday. The resulting unalloyed joy, as you'll see in the footage below, is priceless. As car enthusiasts, most of us have been lucky enough to have memorable defining car experiences, those fleeting moments in our personal back catalogs that have come to mean so much more than they first appeared to be.