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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Urus Superveloce on the table, Asterion off

Last year Lamborghini revealed the Asterion concept at the Paris Motor Show, showcasing a new design on the surface and hybrid technology underneath. Months later, the possibility of the Asterion entering production was still reportedly on the table, but at this point the Bolognese automaker has other priorities. The company is in the midst of a massive expansion of its production facilities that will not only see it generating its own power, but also adding a new assembly line to double its output with an entirely new model. That, of course, will take the form of a crossover closely previewed by the Urus concept of 2012. But the initial version might only be the tip of the proverbial iceberg. Although additional body-styles might not suit the Urus as well as it would have the Estoque (had Lamborghini gone with the four-door, front-engined sedan design instead of the crossover), the Urus could lead to a range of engine specs and orientations. "We have more than enough ideas, but it is too early to confirm anything," Lamborghini chief Stephan Winkelmann told Autocar. "All options are possible, and we will work on evaluating them in the run-up to launch. If our customers want to see something, we'll do our best to meet their needs." Considering what Lamborghini has done with its supercars, we could see an even higher-output, more performance-focused version to follow – like the latest Superveloce version of the Aventador (soon to be applied to the Aventador roadster, as well). Theoretically, that could be an Urus SV. Though the Huracan has so far (aside from racing versions) only been shown in its initial form, the preceding Gallardo resulted in more model variants than we'd care to count. In addition to a possible hybrid version, the Urus (or whatever it's ultimately called in production form) could lead to an ultra-luxury version at the other end of the spectrum. What's clear is that the Urus program is going to keep Lamborghini busy for some time to come. And while we're expecting more versions of the Huracan to follow in due course, the possibility of putting the Asterion (or some version thereof) into production as well is apparently off the table for the time being. Considering that by the time it reaches production, it will have been a good six years since the Raging Bull marque first showcased the Urus concept, the Asterion could be kept on the back burner for several more years to come.

2018 Lamborghini Huracan Performante Second Drive | The Lambo of the moment

Down the front straight, past the pits, over the start/finish line, sixth gear at 140 mph. Suddenly, the shrieking wail of the 2018 Lamborghini Huracan Performante's mid-mounted V-10 and hits me right between the eyes. It's an easy shot, since I'm wearing an open-face helmet. Speed is not a problem for the Performante. This new lighter and more powerful version of the Huracan is the best-performing Lambo of all time. It just set the new production-car record around the Nurburgring Nordschleife of 6 minutes, 52.1 seconds. That's 35 seconds quicker than the standard Huracan. And Lambo says it can accelerate from 0 to 62 mph in 2.9 seconds, which is as quick as the Aventador S. Its 202-mph top speed still lags the top end of the V-12-powered Aventador by 15 mph, but does it really matter? Completely flat, smooth as glass and just 1.8 miles around, Thermal's South Palm Circuit isn't exactly the Nordschleife, but the bathrooms are much fancier. Built in 2014, the luxurious Thermal Motorsports Club outside of Palm Springs, Calif., is an ideal facility for us to taste the 2018 Huracan Performante. If owners of the $274,390 supercar want a safe and controlled environment to wring out their new toy, chances are it will be at private amusement parks such as this. In the age of twin-turbos, the Huracan's naturally aspirated V10 is a (glorious) anachronism. In the Performante, it has been cranked up to 640 hp at 8,000 rpm and 442 lb-ft of torque at 6,500 rpm, a 30-hp and 40-lb-ft increase over the standard all-wheel-drive model, and it's all above 6,000 rpm. Displacement remains 5.2 liters, but Lambo's engineers added lighter titanium intake valves, more aggressive camshafts, a less-restrictive air intake and a lighter freer-flowing exhaust system. The engine's compression ratio remains a stratospheric 12.7:1, and it runs into a very aggressive rev limiter at 8,500 rpm. The Performante is 88 pounds lighter than the standard Huracan Coupe thanks to liberal use of the company's patented Forged Composite, which it calls the lightest, strongest and most innovative material ever used by Lamborghini. Chopped fibers embedded in a matrix of resins, it's sort of like carbon fiber 2.0, although its finish looks like high-tech camo with golden flecks. It's all over the Performante, including its massive rear spoiler, rear bumper and diffuser, front spoiler and its engine cover, which weights 21 percent less than the piece it replaced.