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Next-gen Kia Optima previewed for New York Auto Show

To say the Optima is a vital product for Kia would be an understatement. In fact, the Korean automaker reports that the sedan has been its best-selling model in America for three years running. Replacing it with an all-new model, then, would be a big move for Kia, and that's exactly what it's gearing up to do. The all-new Optima is previewed here in a pair of teaser renderings, and the car is set to debut at the New York Auto Show. Though Kia has given us little in the way of information to accompany the drawings, it's clear that the design has borrowed heavily from the Sportspace concept that debuted in Geneva earlier this month – albeit in production form, and with a trunk instead of an extended roofline. The outgoing Optima was introduced five years ago and is built at plants around the world for local consumption, including in Georgia for the North American market. This will be the fourth iteration of the breed. KIA TO UNVEIL ALL-NEW OPTIMA AT NEW YORK AUTO SHOW Following its 2010 debut at the New York International Auto Show, the Optima became a catalyst for Kia Motors' tremendous growth and has been the brand's best-selling vehicle in the U.S. for three years running. Now, five years later, Kia will return to New York on Wednesday, April 1, for the world debut of the passionately designed and obsessively crafted all-new version of its popular midsize sedan. Related Video:

The 2018 Kia Rio makes a quiet debut in New York

While the 2017 New York Auto Show might be dominated by another variant of the Dodge Challenger, the new 2018 Kia Rio sedan proves that the show isn't all about horsepower and quarter-mile times. We saw the latest iteration of the littlest Kia last fall in Paris, but we all know how much America loves sedans, so the Korean automaker saved the four-door debut for the US. The Rio gets a ground-up redesign for what will be its fourth generation. The design predictably looks like a shrunken version of the midsize Optima. Its handsome, if not exactly groundbreaking. All Rios ride on 15-inch wheels. Although they provide plenty of sidewall to soften the ride, they look just a little too small for the car. Both the sedan and five-door models are slightly longer than the previous models, meaning there's a bit of extra leg and trunk space than before. Inside, like the current Optima, expect a stark improvement over the previous generation when it comes to fit, finish, and interior materials. From the A pillar forward, the Rio sedan is essentially the same as the five-door. Notably for the segment, top-trim Rios have a touchscreen infotainment system with Apple CarPlay and Android Auto. Power comes solely from a 130 horsepower 1.6-liter inline four, a decent amount of power for this class. Drivers have the option of either a six-speed manual or six-speed automatic. Fuel economy numbers haven't been announced, but expect it to meet or exceed the previous model's rating of 27 city and 36 highway. The sedan and five-door models are set to go on sale later this year. Related Video:

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.