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How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

Kia Provo Concept is the hybrid bruiser we've always wanted

Kia has taken a stab at the sport hatchback segment with its Provo Concept. Unveiled at the 2013 Geneva Motor Show, the machine features menacing styling that could give the Mini Cooper or Citroën DS3 something to sweat over. Kia says the concept features a hybrid drivetrain comprised of a turbocharged 1.6-liter four-cylinder engine with 201 horsepower that spins the front wheels, while a 44 hp electric motor can add extra thrust to the back rollers when necessary for simulated all-wheel drive. The setup can also provide electric-only propulsion at low speeds.
The interior serves up a carbon fiber dash adorned with analog gauges and a small digital display. Aluminum toggle switches control most of the vehicle's systems while column-mounted paddle shifters take care of swapping gears. If this all sounds too good to be true, it is. Kia says it has no plans to bring the Provo to life. Hit the press release below for a closer look at the concept.

The anti-Prius | 2017 Kia Niro Hybrid First Drive

The 2017 Kia Niro is a significant model for the brand. It's the company's first car designed from the get-go to be a hybrid. And as Kia's VP of product planning explains, it's helping lead the company's push to improve fuel economy by 25 percent across the board. So it's kind of funny that almost everything about this car reads as "conventional" or simply "normal." There are exceptions to this. Under the attractive – if not adventurous – skin is some interesting technology. Most of the mechanicals are shared with the upcoming Hyundai Ioniq, including the direct-injected 1.6-liter inline-four and electric motor that send power to the front wheels. The powertrain makes a combined 139 horsepower and 195 pound-feet of torque. Kia also implemented various aerodynamic and weight aids to make the most of the engine and motor. The Niro features air curtains, a rear spoiler, and active air shutters to help achieve a 0.29 coefficient of drag, and the hood, hatch, brake calipers, and some suspension components are all made of aluminum. Plus, when ordered with navigation, the Niro will provide tips on driving more efficiently, and will use topographical information to use electric power in the most efficient manner. The various bits of fuel-maximizing technology mean the Niro manages Prius-like fuel economy ratings of 52 mpg in the city, 49 on the highway, and 50 combined. That's only for the base FE model, though. Moving up to the slightly better-equipped LX and EX models yields a small decrease to 51 city, 46 highway, and 49 overall. If you opt for the Touring model, shown here, because you want all the bells and whistles, be ready to sacrifice more mileage – it only manages 46 city, 40 highway, and 43 overall. Kia says this is due to the increased weight of the standard features, different roof rails that change the aerodynamic profile, and the larger, wider 18-inch wheels and tires that increase the rotational mass and rolling resistance. All of the effort Kia put into making the Niro a highly efficient Prius fighter seems to have been matched by an effort to make the car appear as normal as possible and give it the broadest appeal. So, no polarizing looks like on the latest Prius and Prius Prime. Glancing at it, you'd say the Niro is just another crossover. The greenhouse looks like a scaled-down version of the Sorento's. That's not necessarily a bad thing, since the larger Kia crossover is fairly handsome.