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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

65k Kia Sorento models face NHTSA probe for shattering sunroof

The National Highway Traffic Safety Administration isn't ready to give up its investigation into spontaneously shattering sunroofs in the 2011-2013 Kia Sorento yet. In fact, it has actually broadened it into a full engineering analysis affecting as many as 65,347 vehicles.
The investigation started in 2013 when NHTSA received 15 complaints about breaking sunroofs in the crossover. Since then, the regulator requested data from Kia and found that there have been 95 complaints of the roof abruptly braking. In many of those cases, the vehicle was moving at the time. People have been injured when this happens; NHTSA found 14 incidents where at least one person in the vehicle suffered from cuts or scrapes.
According to the investigation document, Kia also conducted its own internal review but couldn't find any defects. The company claims that the only way for the roof to break is for an object to strike it. Although, it does admit that the large surface of the sunroof on the Sorento could be the cause of the high frequency of damage. NHTSA's Office of Defects Investigation isn't convinced and calls it "concerning." It's pressing forward to find more details in the engineering analysis.

Unsurprisingly, the 2017 Kia Cadenza's price undercuts its competition

When we drove the 2017 Kia Cadenza, it struck us as being "fine." It doesn't stand out from the mundane crowd of near-luxury sedans, but also manages to hold its own in an unexciting-by-design segment. If the car's styling and the driving experience weren't enough to get you interested in the Cadenza, maybe the price will. The Cadenza will be offered in three trims: Premium, Technology, and Limited. The Premium trim will start at $32,890, representing a $950 decrease from the least-expensive 2016 Cadenza model. There are two packages available on the Premium: the $3,000 Luxury package and $1,000 Panoramic Sunroof package. The Luxury Package adds a variety of features, including a Harman Kardon 12-speaker audio system, and power-folding outside mirrors, as well as a rear parking assist system. As its name implies, the panoramic sunroof package adds a massive sunroof with a power-operating shade, as well as LED interior lighting. The contents of both come standard on the upper trim levels. The next step up is the Technology trim, which adds things like autonomous emergency braking, forward-collision warning, and high-beam assist, and has a starting price of $39,890. The range-topping Limited trim adds Nappa leather seats, a head-up display, a feature to open the trunk when you're standing nearby, and other goodies for $45,290. And for people doing some cross-shopping, the base price of the Premium trim undercuts those of the Cadenza's competitors – the Nissan Maxima, Toyota Avalon, and Buick LaCrosse. So there's something to be excited about. Related Video: Featured Gallery 2017 Kia Cadenza: New York 2016 View 11 Photos News Source: KiaImage Credit: Live photos copyright 2016 Drew Phillips / AOL Kia Luxury Sedan pricing kia cadenza