2022 Sportage Lx 4dr Suv on 2040-cars

Auto blog

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Ferrari 488 GTB among the best car designs of 2016 [UPDATE]

Can't decide whether the Ferrari 488 GTB looks better than the 458 Italia it replaces? A design jury has make up its mind. The 2016 Red Dot design awards are being announced today, and Maranello's latest eight-cylinder, mid-engined supercar won top honors. The Red Dot Awards for Product Design recognize the best new products on the market across an array of categories and industries, including automobiles. This year's panel of 41 experts, including Chris Bangle and Ken Okuyama, evaluated some 5,200 designs. From those, they selected 1,304 for a Red Dot award, and only 79 as the "Best of the Best" – among them the new Ferrari. This is the second year in a row the Prancing Horse marque has been awarded the honor, having been earned an award for the FXX K last year. A full list of this year's honorees isn't yet available, and it's uncertain that other automakers will earn awards. Last year's list also included the Mazda MX-5, Mercedes-AMG GT, and Volvo XC90. The Peugeot 308 SW, if you can believe it, was the only car awarded Best of the Best in 2014, the Audi R8 in 2013, and the Renault Twizy in 2012. UPDATE: The Red Dot organization has released the full list of this year's product design honorees, with the McLaren 570S and Kia Optima also awarded among the Best of the Best. Red Dots were also awarded to the Audi A4, R8, and Q7, BMW 7 Series, M2, and X1, Fiat Toro, Hyundai Ioniq, Kia Sportage, Mercedes C-Class, Skoda Superb Estate, and Volvo S90. The jurists also gave Honorable Mentions to the Borgward BX 7, Genesis G90, Mini Clubman, Qoros 3 City SUV, and Smart Fortwo Cabriolet. The 488 GTB wins the Red Dot award The V8 sports car named "Best of the Best" Maranello, 30 March 2016 – The 488 GTB has won the Red Dot Best of the Best award for its design and innovative lines. This is the latest in string of plaudits garnered by the Ferrari Style Centre which also picked up several IF Design Awards in Munich, Germany, at the start of the month. On the latter occasion, the big winner was the FXX K (Red Dot Best of the Best 2015) which took home the Gold Award, the Hannover institute's top prize. However, the 488 GTB and 488 Spider also scored a double whammy at the same event with a Design Excellence Award apiece.

2014 Kia Soul to get quasi-SUV look for Europe [w/poll]

The 2014 Soul is bigger and more refined, and Kia says its look has been inspired in part by the Track'ster concept. Interestingly, European buyers will get the option of a different look than what we'll see in our showrooms. They'll be able to specify the SUV Styling Pack seen here, which includes matte-black cladding on the front and rear fascias, along with what Kia refers to as piano-black trim on the wheel wells and side skirts. The roof is available painted black, white or red. With all of that black trim and slightly tougher look, the styling reminds us of the Fiat 500L Trekking, a model the Soul will compete directly against.
European markets also have the ability to spec their Souls like our North American version, which substitutes body-color trim for most of the black pieces. Currently, there are no plans to bring the SUV Styling Pack to the US. But that doesn't mean we'll never be able to buy this butch-look Soul on our side of the Atlantic. Company spokesperson James Hope confirms to Autoblog, "[Kia] has no plans to offer something similar to the EU-spec Soul at this time. However, we are always monitoring the market and if we saw an opportunity we would certainly look into it."
Feel free to peruse the press release below for more details on the Euro-spec Soul - which is slated to debut at next month's Frankfurt Motor Show - and then let Kia know if they should bring the SUV Styling Pack here by participating in our poll below.