2016 Kia Sportage Lx on 2040-cars

Auto blog

Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Kia decides on Mexico plant location for small car assembly

Mexico has long been a hot spot for auto manufacturing, but the country's fortunes have been boosted lately, with Honda, Mazda and Nissan recently adding factories there, and BMW is said to be poised to join them soon. Now, new reports indicate that Kia might start building south of the border to keep up with demand.
Insiders speaking to Reuters claim that the Korean automaker is very close to striking a deal to build a factory for two small models in Monterrey, Mexico, with a 300,000-vehicle annual capacity. Assembly could reportedly begin as soon as 21 months after ground is broken.
If true, Kia has done a fantastic job of keeping the deal under wraps. The only hint at anything like this brewing was a rumor last year that Hyundai may have investigation building a factory in Mexico. The company currently operates a factory in Georgia that builds the Optima and Sorento.

208k Kia Soul models recalled over broken pedals

Kia is recalling a whole bunch of Souls over accelerator pedals that may bend and fracture. A grand total of 208,858 vehicles are affected, all built between July 21, 2013 and January 8, 2015. Both the standard Soul and its EV counterpart are included in this recall. According to the National Highway Traffic Safety Administration, "If the vehicle has a bent or broken accelerator pedal, the driver may have difficulty accelerating the vehicle, increasing the risk of a crash." Sounds about right – a broken pedal under your right foot certainly can't be good. Kia will add supporting rubber underneath the pedal stopper in these affected vehicles. The Korean automaker will notify owners, and of course, the repair work will be performed free of charge. Look for this recall campaign to officially kick off later this month. NHTSA's official statement is below. Report Receipt Date: MAR 02, 2015 NHTSA Campaign Number: 15V123000 Component(s): VEHICLE SPEED CONTROL Potential Number of Units Affected: 208,858 Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2014-2015 Soul and Soul electric vehicles manufactured July 21, 2013, to January 8, 2015. A section of the accelerator pedal may bend and fracture. CONSEQUENCE: If the vehicle has a bent or broken accelerator pedal, the driver may have difficulty accelerating the vehicle, increasing the risk of a crash. REMEDY: Kia will notify owners, and dealers will add a supporting rubber underneath the pedal stopper, free of charge. The recall is expected to begin March 24, 2015. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC116. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: