2014 Kia Sportage Sx on 2040-cars

Auto blog

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

2019 Kia Forte Second Drive Review | The notes say it's a good choice

The 2019 Kia Forte is one of those cars that impresses and pleases with its well-rounded goodness. It has few foibles, its engineers and designers capably checked as many boxes as they could, and after a week spent driving around town running errands, I found myself saying, "Yeah, this could be my permanent car for driving around town running errands." And yet, if it wasn't for my test drive notes, I'm pretty sure I would've forgotten the Forte. Its styling is handsome and will certainly age well, but it's not bold nor particularly memorable. The gray paint doesn't help. The interior is well-equipped and sensibly laid out, but I had to consult the photo file to recall what it looked like. The Mazda3 and new Toyota Corolla had no such problems. The driving experience, which is perfectly pleasant and vice free around town, merely manages to demonstrate poise and not be flummoxed by mid-corner heaves when pushed on a mountain road. Multiple drive settings are included — a nice touch — and although Normal is just a little too light and numb, even when driving on the highway, the Sport setting dials in just the right amount of extra effort. So too does the "Smart" setting, which I assume lived up to its name by figuring out how I'd prefer my steering. And yet, it could use more feel and is certainly not a Stinger in a small package. Again, I don't need notes to remember what the wheels of the Mazda3, Honda Civic and Corolla Hatchback felt like in my hands. The Forte ... ah ... So this compact Kia comes standard with a neuralizer from " Men in Black" that wipes out your memories after contact. Oh well. Because what it lacks in memorability, it makes up for with that general foible-free goodness. Take the infotainment system as but one example. The Forte's standard 8-inch touchscreen is a paragon of user friendliness and includes Apple CarPlay and Android Auto. The Honda Civic's, by contrast, is wonky and optional. The Corolla's can't be had with Android Auto. The Mazda's isn't a touchscreen. The cabin? It's spacious for four adults aboard. Driver seat comfort? The eight-way power adjustment was spot on for this 6-plus-footer. The trunk? It has 15.3 cubic feet, which is midsize sedan territory, and even bests the previously-thought-to-be jumbo Honda Civic (15.1 cubic feet). The in-car storage?

Recharge Wrap-up: Kia Soul EV wins MotorWeek award, Virgin Hotels offering Tesla Model S rides

The Kia Soul EV has been awarded a MotorWeek's Drivers' Choice Award. Winning the honor for Best Eco-Friendly Vehicle, "The Kia Soul EV is the perfect EV," according to MotorWeek host and executive producer John Davis. "It has more power and range compared to other affordable all-electric vehicles. Plus, its funky style makes driving the Kia Soul EV really cool." The Soul EV has a driving range of about 93 miles on a single charge, and offers an interior roomy and comfortable enough to earn MotorWeek's praise. Read more in the press release below. Virgin Hotels will provide its Chicago guests car services in the Tesla Model S. Guests can get rides to and from the hotel in a red, dual-motor Model S P85D. Virgin Hotels offers the EV services as part of its sustainability program. "Tesla is the hottest electric car on the road right now, and we're elated to provide our hotel guests with this chic house-car service while also helping to reduce our carbon footprint," says Virgin Hotels vice president of sales and marketing Doug Carrillo. "For Virgin Hotels it's important to provide services our guests desire but do so with the environment in mind whenever possible." Hyundai has announced the first lease of its Tucson Fuel Cell in Canada. Hyundai chose the Vancouver couple, Jennifer Ma and Clayton Crawley, as the first buyers in part because they live near both a dealership and a fueling station, the latter of which sources its hydrogen from a chemical company that produces the gas as a byproduct. Crawley, whose children love the beach, says, "Getting there while reducing our environmental impact will be awesome." Read more at Automotive News. The Federal Transit Administration (FTA) is providing $30 million in grant money for Proterra electric buses. Six transit agencies will buy 28 of the EV buses for a variety of projects. Proterra CEO Ryan Popple calls the funding a "tremendous validation for the company." In total, the FTA is handing out $55 million in grant money for the deployment of American-made electric buses. Four other agencies will receive buses from BAE Systems and New Flyer as part of the program. Read more at Charged EVs. Kia Soul EV Wins 2015 MotorWeek Drivers' Choice Award Kia's First All-Electric Vehicle Wins Best Eco-Friendly Honor - Soul EV praised for funky style, power, range and roomy interior - MotorWeek's annual list of winners serves as a buying guide for the show's nationwide audience CHICAGO, Feb.